The Online Food Delivery market in Western Africa has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for this growth is the increasing demand for convenience among consumers. With the rise of digitalization, more and more people are turning to online platforms to order food. Additionally, the younger generation is more inclined towards using technology to make their lives easier, which has led to a surge in online food delivery orders.
Trends in the market: One of the key trends in the online food delivery market in Western Africa is the emergence of local startups that are challenging the dominance of global players. These startups are leveraging their knowledge of the local market and cultural nuances to offer customized solutions to consumers. Another trend is the increasing popularity of healthy food options, with more consumers opting for nutritious meals that are delivered straight to their doorstep.
Local special circumstances: The online food delivery market in Western Africa is unique in many ways. For instance, the region has a diverse population with varied food preferences, which has led to the emergence of specialized food delivery services that cater to specific communities. Additionally, the region has a large informal sector, which has created opportunities for small businesses to thrive in the online food delivery space.
Underlying macroeconomic factors: Western Africa is home to some of the fastest-growing economies in the world, which has led to an increase in disposable income among consumers. This, coupled with a growing middle class, has created a conducive environment for the growth of the online food delivery market. Additionally, the region has a young population that is tech-savvy and open to new experiences, which has further fueled the growth of the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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