The Meal Delivery market in United States has been growing rapidly in recent years, driven by changing consumer preferences and technological advancements in the food industry.
Customer preferences: Consumers in the United States are increasingly looking for convenient and healthy meal options that can be delivered directly to their doorstep. With busy work schedules and a growing awareness of the importance of healthy eating habits, many consumers are turning to meal delivery services as a way to save time and eat more nutritious meals. Additionally, with the rise of the gig economy, more consumers are working from home and have a greater need for meal delivery services.
Trends in the market: One of the key trends in the United States meal delivery market is the rise of specialized niche services. Many meal delivery companies are now offering specialized meal plans tailored to specific dietary needs, such as vegan, gluten-free, or low-carb options. This trend is driven by the growing awareness of the importance of healthy eating and the desire for personalized meal plans.Another trend in the United States meal delivery market is the use of technology to improve the customer experience. Many meal delivery companies are now using mobile apps and online platforms to make it easier for customers to place orders and track deliveries. Additionally, some companies are using data analytics to personalize meal plans and improve the overall customer experience.
Local special circumstances: The United States is a large and diverse country, with different regions having their own unique food cultures and preferences. This has led to the development of regional meal delivery services that cater to local tastes and preferences. For example, in the southern United States, there is a growing demand for meal delivery services that offer traditional southern cuisine.
Underlying macroeconomic factors: The growth of the meal delivery market in the United States is also driven by underlying macroeconomic factors such as rising incomes and changing demographics. As incomes rise, consumers are willing to spend more money on convenient and healthy meal options. Additionally, as the population ages, there is a growing demand for meal delivery services that cater to the needs of seniors.In conclusion, the meal delivery market in the United States is growing rapidly, driven by changing consumer preferences, technological advancements, and underlying macroeconomic factors. As the market continues to evolve, we can expect to see more specialized niche services, greater use of technology, and regional meal delivery services that cater to local tastes and preferences.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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