Meal Delivery - United Kingdom | Statista Market Forecast

The Meal Delivery market in the United Kingdom is projected to reach a revenue of US$17.98bn by 2024.
The market is expected to experience an annual growth rate of 4.29% (CAGR 2024-2029), resulting in a projected market volume of US$22.17bn by 2029.
In comparison, the Platform Deliverymarket is projected to have a market volume of US$10.71bn in 2024.
However, it is worth noting that China is expected to generate the most revenue in the global market, with US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to amount to US$489.60 in 2024.
Furthermore, the number of users in the Meal Delivery market is expected to reach 42.0m users by 2029.
In terms of user penetration, the Meal Delivery market is expected to have a penetration rate of 54.0% in 2024.
The meal delivery market in the United Kingdom is experiencing a surge in demand due to the convenience and time-saving benefits it offers to busy professionals and families.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have been growing in popularity in recent years, with consumers increasingly looking for convenience and ease in their daily lives. In the United Kingdom, the meal delivery market has seen significant growth as a result of this trend.

Customer preferences: One of the key factors driving the growth of the meal delivery market in the UK is changing customer preferences. Busy lifestyles and a desire for healthy, convenient meals have led many consumers to turn to meal delivery services. In addition, the COVID-19 pandemic has accelerated this trend, with many people opting for home delivery to avoid going out to restaurants or grocery stores.

Trends in the market: One of the major trends in the UK meal delivery market is the rise of healthy meal delivery services. Consumers are increasingly looking for meals that are not only convenient, but also nutritious and healthy. As a result, many meal delivery companies are now offering a range of healthy meal options, including vegetarian, vegan, and gluten-free meals.Another trend in the UK meal delivery market is the increasing use of technology. Many meal delivery companies now offer apps or websites that allow customers to order meals easily and track their delivery in real-time. This has made the process of ordering and receiving meals even more convenient for consumers.

Local special circumstances: The UK meal delivery market is unique in that it has a strong tradition of home-cooked meals and a thriving restaurant scene. As a result, many meal delivery companies in the UK focus on providing high-quality, restaurant-style meals that can be enjoyed in the comfort of one's own home.

Underlying macroeconomic factors: The UK meal delivery market has been supported by a number of macroeconomic factors, including a growing population, rising disposable incomes, and increasing urbanization. In addition, the COVID-19 pandemic has led to increased demand for home delivery services, further fueling the growth of the meal delivery market in the UK.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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