Slovakia, a country located in Central Europe, has seen a significant increase in the Meal Delivery market in recent years, with a variety of factors contributing to its growth.
Customer preferences: Slovakia has a growing population of busy professionals and students who are increasingly relying on Meal Delivery services due to its convenience and time-saving benefits. The younger demographic in Slovakia is also more open to trying new food options, which has led to an increase in demand for international cuisines.
Trends in the market: One of the key trends in the Meal Delivery market in Slovakia is the rise of healthy food options. This trend is driven by the growing awareness of the importance of a healthy diet and lifestyle. As a result, many Meal Delivery companies are now offering healthier options, such as salads, smoothie bowls, and vegan/vegetarian meals. Another trend is the increasing popularity of meal kits, which offer customers the opportunity to cook their own meals using pre-portioned ingredients and recipes provided by the Meal Delivery service.
Local special circumstances: Slovakia's geographical location and history have influenced its cuisine, which is a blend of different cultures and traditions. Slovakian cuisine is known for its hearty and filling dishes, which are often made with meat, potatoes, and dumplings. However, the younger generation in Slovakia is more open to trying new and international cuisines, which has led to an increase in demand for a wider variety of food options.
Underlying macroeconomic factors: Slovakia has a growing economy, with a GDP per capita that is higher than the average for Central and Eastern Europe. This has led to an increase in disposable income, which has allowed more people to afford Meal Delivery services. Additionally, the COVID-19 pandemic has accelerated the growth of the Meal Delivery market in Slovakia, as more people are staying at home and ordering food online. The pandemic has also led to an increase in demand for contactless delivery options, which has forced Meal Delivery companies to adapt and innovate their services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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