The Platform Delivery market in Uganda has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Uganda are increasingly turning to online platforms for their daily needs, including food delivery and transportation services. This shift is driven by a desire for convenience and time-saving, as well as the increasing availability of affordable smartphones and internet access.
Trends in the market: The Platform Delivery market in Uganda is dominated by local players, who have been able to tailor their services to meet the unique needs of the local market. These companies have focused on building a strong network of drivers and delivery personnel, as well as investing in technology to improve the customer experience.One key trend in the market has been the rise of super apps, which offer a range of services beyond just food delivery or transportation. These apps have become popular among customers who value convenience and want to access multiple services from a single platform.Another trend has been the increasing focus on sustainability and environmental impact. Many companies in the Platform Delivery market in Uganda have started to explore more eco-friendly delivery options, such as electric bikes and scooters.
Local special circumstances: Uganda has a young and tech-savvy population, which has helped to drive the growth of the Platform Delivery market. Additionally, the country has a large informal sector, which has created opportunities for platforms to connect informal businesses with customers.However, the market also faces challenges, including a lack of infrastructure and limited access to financing for startups. Additionally, there is significant competition in the market, which has led to price wars and squeezed profit margins for some companies.
Underlying macroeconomic factors: The Platform Delivery market in Uganda is operating in a context of broader economic growth and increasing urbanization. This has created a growing middle class with disposable income to spend on services like food delivery and transportation.However, the country also faces challenges related to political instability and corruption, which can create uncertainty for businesses operating in the market. Additionally, the COVID-19 pandemic has had a significant impact on the economy and could potentially slow the growth of the Platform Delivery market in the short term.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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