Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Taiwan

Taiwan

The Platform Delivery market in Taiwan is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is set to reach US$387.20m in 2024.
Moreover, it is anticipated that the market will experience a steady annual growth rate of 6.49% between 2024 and 2029.
This growth trajectory is expected to result in a projected market volume of US$530.20m by 2029.
In terms of user base, the Platform Delivery market in Taiwan is predicted to have 3.3m users users by 2029.
This indicates a substantial increase from the user penetration rate of 10.7% in 2024 to an estimated rate of 13.8% by 2029.
Furthermore, the average revenue per user (ARPU) in Taiwan's Platform Delivery market is expected to amount to US$151.40.
This figure showcases the potential for generating significant revenue from each user in the market.
When compared globally, it is worth noting that China is projected to generate the most revenue in the Platform Delivery market, with an estimated revenue of US$165,200.00m in 2024.
Additionally, China boasts the highest user penetration rate in the market, with a projected rate of 52.8%.
These statistics highlight China's dominance in the Platform Delivery market sector.
Taiwan's platform delivery market is experiencing a surge in demand as online food delivery services become increasingly popular.

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Analyst Opinion

The Platform Delivery market in Taiwan is one of the fastest-growing industries in the country, driven by the growing demand for online shopping and food delivery services.

Customer preferences: Taiwanese consumers are increasingly turning to online platforms for their shopping and food delivery needs, due to the convenience and time-saving benefits they offer. The COVID-19 pandemic has further accelerated this trend, as more people are staying at home and avoiding crowded places. As a result, there is a growing demand for platform delivery services that offer a wide range of products and fast delivery times.

Trends in the market: One of the key trends in the Platform Delivery market in Taiwan is the rise of super apps that offer multiple services, such as food delivery, ride-hailing, and online shopping, all in one platform. This trend is driven by the desire for convenience and the need to save time, as consumers can access all the services they need from one app. Another trend is the increasing use of technology, such as AI and big data, to improve the efficiency and accuracy of delivery services. This technology can help companies optimize their delivery routes, predict demand, and reduce delivery times.

Local special circumstances: One of the unique aspects of the Platform Delivery market in Taiwan is the strong competition among local players. Unlike other countries where international players dominate the market, Taiwan has a thriving local ecosystem of platform delivery companies that offer innovative services and compete fiercely for market share. This competition has led to a wide range of services and options for consumers, from traditional food delivery to niche services such as flower delivery and pet food delivery.

Underlying macroeconomic factors: The growth of the Platform Delivery market in Taiwan is also driven by macroeconomic factors such as the country's high smartphone penetration rate, robust e-commerce market, and strong logistics infrastructure. With more than 80% of the population owning a smartphone, Taiwan has a large potential market for platform delivery services. In addition, the country's e-commerce market is projected to grow rapidly in the coming years, providing a strong demand for online shopping and delivery services. Finally, Taiwan's well-developed logistics infrastructure, including its extensive network of convenience stores and delivery companies, makes it an attractive market for platform delivery companies looking to expand their operations.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.