Montenegro, a small country located in Southeast Europe, has seen significant growth in the Platform Delivery market in recent years.
Customer preferences: Montenegro's population is increasingly turning to digital platforms for their daily needs, including food delivery, grocery delivery, and ride-hailing services. The convenience and ease of use of these platforms have made them popular among consumers, especially younger generations who are more accustomed to using technology in their daily lives.
Trends in the market: The Platform Delivery market in Montenegro has seen a surge in competition, with both local and international players entering the market. This has led to increased innovation and a wider range of services being offered to consumers. In addition, the COVID-19 pandemic has accelerated the growth of the market as more people have turned to online platforms for their daily needs.One trend that has emerged in the Platform Delivery market in Montenegro is the rise of local players. These companies have a better understanding of the local market and are able to tailor their services to meet the specific needs of Montenegrin consumers. They are also able to offer more competitive pricing, which has helped them gain a foothold in the market.Another trend is the increasing popularity of contactless delivery options. With the COVID-19 pandemic still ongoing, many consumers are opting for delivery options that minimize human contact. This has led to an increase in demand for delivery services that offer contactless delivery options.
Local special circumstances: Montenegro's small size and relatively low population density have made it an attractive market for Platform Delivery companies. The country's geography, with its many coastal towns and mountainous regions, presents unique challenges for delivery companies. However, these challenges have also created opportunities for companies that are able to navigate the country's diverse terrain and offer specialized delivery services.
Underlying macroeconomic factors: Montenegro's economy has been growing steadily in recent years, with a focus on tourism and foreign investment. This has led to an increase in disposable income among Montenegrin consumers, which has in turn fueled the growth of the Platform Delivery market. In addition, the country's relatively low labor costs have made it an attractive destination for delivery companies looking to expand their operations.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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