The Platform Delivery market in Madagascar is experiencing growth due to several underlying factors.
Customer preferences: Madagascar has a young and growing population, with a large percentage of the population being under 25 years old. This demographic is tech-savvy and prefers the convenience of online shopping and delivery services. Customers in Madagascar also value affordability and timely delivery.
Trends in the market: The Platform Delivery market in Madagascar is growing due to the increasing demand for online shopping and delivery services. E-commerce platforms such as Jumia and Alibaba have expanded their services to Madagascar, providing customers with access to a wide range of products. In response to this demand, local delivery companies have emerged, offering affordable and efficient delivery services to customers across the country.
Local special circumstances: Madagascar is a developing country with a relatively small economy. The infrastructure is still developing, and the road network is limited, making it difficult to transport goods across the country. However, the government has made efforts to improve the infrastructure, and this has led to an increase in the number of delivery companies operating in the country.
Underlying macroeconomic factors: Madagascar's economy is heavily dependent on agriculture, which accounts for a significant portion of the country's GDP. However, the government has made efforts to diversify the economy, and there has been significant growth in the service sector in recent years. This growth has led to an increase in the demand for delivery services, as more people are shopping online.In conclusion, the Platform Delivery market in Madagascar is growing due to the increasing demand for online shopping and delivery services. The young and tech-savvy population, coupled with the government's efforts to improve the infrastructure and diversify the economy, has created a favorable environment for the growth of the delivery industry. However, the limited road network and the small economy remain challenges for the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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