As Bhutan's economy continues to grow, so does its technology sector. One area that has seen significant development in recent years is the Platform Delivery market.
Customer preferences: Bhutanese consumers have shown a growing preference for online shopping and food delivery services, which has led to an increase in demand for platform delivery services. This trend is in line with global market trends, as consumers worldwide increasingly rely on online platforms for their shopping and delivery needs.
Trends in the market: The Platform Delivery market in Bhutan has seen significant growth in recent years, with both local and international players entering the market. This growth can be attributed to the increasing number of smartphone users in the country, as well as the rise of e-commerce and online shopping. The market has also seen a shift towards more sustainable and eco-friendly delivery options, with companies introducing electric bikes and other environmentally-friendly delivery methods.
Local special circumstances: Bhutan's unique geography and infrastructure present challenges for the Platform Delivery market. The country's mountainous terrain and limited road network can make delivery difficult, especially in rural areas. Additionally, the high cost of importing technology and equipment can be a barrier to entry for smaller companies.
Underlying macroeconomic factors: Bhutan's growing economy and increasing middle class have contributed to the growth of the Platform Delivery market. The government's emphasis on promoting entrepreneurship and innovation has also created a favorable environment for startups and tech companies. However, the country's small population and limited market size may pose challenges for companies looking to scale their operations.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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