Meal Delivery - Philippines | Statista Market Forecast

The Meal Delivery market in the Philippines is projected to reach a revenue of US$2.07bn in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 5.62%, resulting in a projected market volume of US$2.72bn by 2029.
In the Philippines, the Restaurant Deliverymarket is projected to have a market volume of US$1.18bn in 2024.
When compared globally, China is expected to generate the highest revenue with US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in the Philippines is projected to be US$97.48 in 2024.
By 2029, the number of users in the Meal Delivery market is expected to reach 25.3m users.
The user penetration rate in the Meal Delivery market in the Philippines will be at 17.8% in 2024.
The meal delivery market in the Philippines is experiencing a surge in demand due to the growing urban population and changing consumer habits.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Philippines has been experiencing significant growth in recent years.

Customer preferences: The increasing adoption of technology and the convenience of ordering food online have led to a surge in demand for meal delivery services in the Philippines. Customers are looking for fast and easy ways to order food, and meal delivery services provide just that. Additionally, the COVID-19 pandemic has accelerated the trend towards online food delivery as people are staying at home more often and avoiding crowded places.

Trends in the market: One of the major trends in the Meal Delivery market in the Philippines is the rise of ghost kitchens. These are commercial kitchens that prepare food for delivery only, without any dine-in option. Ghost kitchens allow food businesses to operate with lower overhead costs and focus on delivery, which is becoming increasingly important in the current market. Another trend is the increasing popularity of healthy meal delivery services, as people are becoming more health-conscious and interested in personalized nutrition plans.

Local special circumstances: The Philippines has a large population with a growing middle class, which is driving demand for meal delivery services. Additionally, the country has a vibrant food culture with a wide variety of cuisines, which provides a lot of opportunities for meal delivery businesses to differentiate themselves and offer unique options. However, the market is also highly competitive, with many players vying for market share.

Underlying macroeconomic factors: The Philippines has a rapidly growing economy and a young, tech-savvy population, which is contributing to the growth of the Meal Delivery market. Additionally, the country has a high smartphone penetration rate, which makes it easy for people to order food online. However, the market is also facing challenges such as high logistics costs and a lack of infrastructure in some areas, which can make it difficult for meal delivery businesses to operate efficiently.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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