Meal delivery services have gained immense popularity in Papua New Guinea in recent years. The convenience of ordering food online has led to an increase in the number of customers opting for meal delivery services.
Customer preferences: Customers in Papua New Guinea have shown a preference for healthy and locally sourced food. Meal delivery services that offer a variety of options with a focus on fresh and organic ingredients have become popular among health-conscious customers. Additionally, customers prefer meal delivery services that offer a wide range of cuisine options, including traditional local dishes and international cuisine.
Trends in the market: The meal delivery market in Papua New Guinea has seen significant growth in recent years. This growth can be attributed to the increasing adoption of technology and the rise in the number of working professionals who prefer the convenience of ordering food online. Meal delivery services have also expanded their offerings to include grocery deliveries, catering services, and meal subscription plans. Furthermore, the COVID-19 pandemic has accelerated the growth of the meal delivery market, as customers have increasingly opted for contactless delivery options.
Local special circumstances: Papua New Guinea is a diverse country with a rich culinary heritage. The country's cuisine is heavily influenced by the local ingredients and cooking techniques of its various regions. Meal delivery services that offer traditional local dishes have become popular among customers who want to experience the country's unique culinary offerings. However, the country's infrastructure can pose a challenge for meal delivery services, as many areas lack proper road networks and transportation facilities.
Underlying macroeconomic factors: Papua New Guinea's economy is heavily dependent on its natural resources, particularly its mining and petroleum sectors. The country has seen steady economic growth in recent years, which has led to an increase in disposable income among its population. This increase in disposable income has contributed to the growth of the meal delivery market, as customers have more money to spend on convenience and luxury services. Additionally, the country's growing urbanization and changing lifestyles have led to an increase in demand for meal delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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