The Meal Delivery market in Gambia has been steadily growing in recent years.
Customer preferences: One of the reasons for this growth is the increasing demand for convenient and affordable food options. As the population in Gambia grows and becomes more urbanized, people are looking for ways to save time and simplify their daily routines. Meal delivery services provide a solution by offering a range of cuisines and dietary options that can be delivered directly to customers' homes or offices. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services as people are more cautious about going out to eat.
Trends in the market: The meal delivery market in Gambia is highly competitive, with several local and international players vying for market share. One trend that has emerged is the increasing popularity of healthy and organic food options. Customers are becoming more health-conscious and are looking for ways to incorporate more nutritious food into their diets. In response, many meal delivery services have started offering organic and locally-sourced ingredients in their meals.Another trend is the rise of technology in the meal delivery market. Many companies are investing in mobile apps and online ordering systems to make it easier for customers to place orders and track their deliveries. This has also led to the emergence of cloud kitchens, which are commercial kitchens that only serve delivery orders. Cloud kitchens are becoming more popular as they offer a cost-effective way for companies to expand their delivery footprint without the need for expensive storefronts.
Local special circumstances: Gambia has a unique culinary culture that is heavily influenced by West African and Arab cuisine. Local meal delivery services have capitalized on this by offering traditional dishes such as domoda, benechin, and yassa. These dishes are popular with both locals and tourists, and many meal delivery services have made them a staple on their menus.
Underlying macroeconomic factors: Gambia is one of the poorest countries in the world, with a large portion of the population living below the poverty line. However, the economy has been growing in recent years, with a focus on the service sector. This has created opportunities for meal delivery services to tap into a growing consumer base with disposable income. Additionally, the government has been investing in infrastructure projects such as roads and telecommunications, which has improved access to remote areas and made it easier for meal delivery services to expand their reach.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
