The Meal Delivery market in ASEAN is experiencing rapid growth and development.
Customer preferences: The growing urban population in ASEAN countries has led to an increase in demand for convenient and fast food options. Meal delivery services are becoming increasingly popular due to the convenience they provide, especially for those with busy lifestyles. Customers are also becoming more health-conscious, which has led to a rise in demand for healthy and organic food options.
Trends in the market: In Indonesia, the meal delivery market is dominated by local players who offer a wide range of cuisine options, from traditional Indonesian food to international cuisine. The market is also seeing a rise in cloud kitchens, which are kitchens that are specifically designed for delivery-only services. This trend is driven by the increasing demand for fast and convenient food options.In Thailand, the meal delivery market is highly competitive, with both local and international players vying for market share. The market is dominated by food delivery apps, which offer a wide range of cuisine options at competitive prices. The trend towards healthy eating is also evident in Thailand, with many meal delivery services offering organic and vegetarian options.In Vietnam, the meal delivery market is still in its early stages but is growing rapidly. The market is dominated by local players who offer a range of cuisine options, from traditional Vietnamese food to international cuisine. The trend towards healthy eating is also evident in Vietnam, with many meal delivery services offering organic and vegetarian options.
Local special circumstances: The ASEAN countries have unique local cuisines that are popular among locals and tourists alike. This has led to a rise in demand for meal delivery services that offer traditional local cuisine. In addition, the ASEAN region has a large Muslim population, which has led to a rise in demand for halal food options.
Underlying macroeconomic factors: The ASEAN region has a growing middle class with increasing disposable income, which has led to a rise in demand for meal delivery services. The region is also seeing an increase in urbanization, which has led to a rise in demand for fast and convenient food options. The rise of the digital economy in ASEAN countries has also contributed to the growth of the meal delivery market, with many meal delivery services operating through mobile apps and online platforms.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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