Meal Delivery - ASEAN | Statista Market Forecast

The Meal Delivery market in ASEAN is projected to generate revenue of US$13.28bn in 2024.
This market is expected to exhibit a compound annual growth rate (CAGR 2024-2029) of 5.35%, leading to a projected market volume of US$17.23bn by 2029.
The Restaurant Deliverymarket in ASEAN is estimated to have a market volume of US$8.37bn in 2024.
When compared globally, the highest revenue is anticipated to be generated China, amounting to US$184.50bn in 2024.
In the Meal Delivery market, the average revenue per user (ARPU) is projected to be US$94.22 in 2024.
Additionally, the number of users in this market is expected to reach 164.2m users by 2029.
The user penetration in the Meal Delivery market is forecasted to be 20.4% in 2024.
In Singapore, the meal delivery market is dominated by food delivery platforms like GrabFood and Foodpanda, offering a wide range of cuisines and convenient delivery options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in ASEAN is experiencing rapid growth and development.

Customer preferences: The growing urban population in ASEAN countries has led to an increase in demand for convenient and fast food options. Meal delivery services are becoming increasingly popular due to the convenience they provide, especially for those with busy lifestyles. Customers are also becoming more health-conscious, which has led to a rise in demand for healthy and organic food options.

Trends in the market: In Indonesia, the meal delivery market is dominated by local players who offer a wide range of cuisine options, from traditional Indonesian food to international cuisine. The market is also seeing a rise in cloud kitchens, which are kitchens that are specifically designed for delivery-only services. This trend is driven by the increasing demand for fast and convenient food options.In Thailand, the meal delivery market is highly competitive, with both local and international players vying for market share. The market is dominated by food delivery apps, which offer a wide range of cuisine options at competitive prices. The trend towards healthy eating is also evident in Thailand, with many meal delivery services offering organic and vegetarian options.In Vietnam, the meal delivery market is still in its early stages but is growing rapidly. The market is dominated by local players who offer a range of cuisine options, from traditional Vietnamese food to international cuisine. The trend towards healthy eating is also evident in Vietnam, with many meal delivery services offering organic and vegetarian options.

Local special circumstances: The ASEAN countries have unique local cuisines that are popular among locals and tourists alike. This has led to a rise in demand for meal delivery services that offer traditional local cuisine. In addition, the ASEAN region has a large Muslim population, which has led to a rise in demand for halal food options.

Underlying macroeconomic factors: The ASEAN region has a growing middle class with increasing disposable income, which has led to a rise in demand for meal delivery services. The region is also seeing an increase in urbanization, which has led to a rise in demand for fast and convenient food options. The rise of the digital economy in ASEAN countries has also contributed to the growth of the meal delivery market, with many meal delivery services operating through mobile apps and online platforms.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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