Grocery Delivery - Zimbabwe | Statista Market Forecast

The Grocery Delivery market in Zimbabwe is projected to reach a revenue of US$189.90m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 6.58%, resulting in a projected market volume of US$261.20m by 2029.
In Zimbabwe, the Retail Delivery market has a projected market volume of US$189.90m in 2024.
In global comparison, China is expected to generate the highest revenue in the Grocery Delivery market with US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Zimbabwe is projected to amount to US$139.60 in 2024.
By 2029, the number of users in the Grocery Delivery market in Zimbabwe is expected to reach 2.1m users.
The user penetration in the Grocery Delivery market in Zimbabwe will be at 8.0% in 2024.
Despite the challenges faced by Zimbabwe's grocery delivery market, innovative solutions have emerged to overcome logistics and infrastructure limitations.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The convenience and speed of online shopping have made it a popular choice for consumers worldwide. Zimbabwe is no exception to this trend, and the grocery delivery market in the country is rapidly developing.

Customer preferences: Zimbabwean consumers are increasingly turning to online grocery shopping due to its convenience and time-saving benefits. The ability to order groceries from the comfort of their homes and have them delivered to their doorstep is a major draw for customers. Additionally, the COVID-19 pandemic has further accelerated the shift towards online shopping, as consumers seek to avoid crowded public spaces.

Trends in the market: The grocery delivery market in Zimbabwe is experiencing significant growth, with a number of new players entering the market in recent years. Key trends in the market include the rise of mobile-based grocery delivery apps, which allow customers to order groceries and track their delivery in real-time. Another trend is the emergence of online marketplaces that offer a wide range of grocery products from multiple retailers.

Local special circumstances: Zimbabwe has a relatively low internet penetration rate, which has traditionally been a barrier to the growth of e-commerce in the country. However, the situation is rapidly changing, with the government and private sector investing heavily in improving internet infrastructure. Additionally, the country's relatively young population is increasingly tech-savvy and comfortable with online shopping.

Underlying macroeconomic factors: Zimbabwe has been facing a number of economic challenges in recent years, including high inflation and a shortage of foreign currency. These factors have made it difficult for traditional brick-and-mortar retailers to operate, creating an opportunity for online grocery delivery services to fill the gap. Additionally, the country's relatively low labor costs make it an attractive market for e-commerce companies looking to expand into new markets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.