Thailand, known for its bustling street markets and delicious street food, has seen an increase in demand for grocery delivery services in recent years.
Customer preferences: The convenience of having groceries delivered to their doorstep has become increasingly popular among Thai consumers. With busy work schedules and traffic congestion in major cities, many consumers find it more efficient to order groceries online and have them delivered to their homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers look for safer ways to purchase their daily necessities.
Trends in the market: The grocery delivery market in Thailand has seen significant growth in recent years, with both local and international players entering the market. Many of the major supermarkets in Thailand have launched their own online grocery platforms to meet the growing demand. In addition, there has been a rise in the number of specialized grocery delivery companies that focus solely on delivering groceries from various retailers to consumers.One of the key trends in the market is the use of technology to improve the customer experience. Many grocery delivery companies have invested in mobile applications and websites to make it easier for consumers to order groceries online. Some companies have also introduced features such as real-time order tracking, personalized recommendations, and flexible delivery options.
Local special circumstances: One of the unique aspects of the grocery delivery market in Thailand is the prevalence of traditional wet markets and street vendors. These markets and vendors offer fresh produce and other goods at lower prices than many supermarkets. However, the convenience of online grocery shopping has led to increased competition for these traditional markets.Another challenge for grocery delivery companies in Thailand is the country's geography. Thailand has many rural areas that can be difficult to access, which can make it challenging for companies to offer delivery services to these areas.
Underlying macroeconomic factors: Thailand's growing middle class and increasing urbanization have contributed to the growth of the grocery delivery market. With more people living in urban areas and working longer hours, the demand for convenient and time-saving services like grocery delivery has increased.In addition, the COVID-19 pandemic has had a significant impact on the market. The pandemic has led to a shift in consumer behavior, with more people choosing to shop online to avoid crowded public places. This has resulted in a surge in demand for online grocery shopping and delivery services.Overall, the grocery delivery market in Thailand is expected to continue to grow in the coming years, driven by changing consumer preferences and the increasing adoption of technology. However, companies will need to navigate the unique challenges of the Thai market, including the competition from traditional markets and the country's geography.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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