Grocery Delivery - Sudan | Statista Market Forecast

In 2024, the projected revenue in the Grocery Delivery market in Sudan is expected to reach US$200.80m.
The market is anticipated to show an annual growth rate (CAGR 2024-2029) of 11.86%, resulting in a projected market volume of US$351.60m by 2029.
Comparatively, the Retail Delivery market in Sudan is projected to have a market volume of US$200.80m in 2024.
When looking at a global perspective, China is expected to generate the highest revenue in the Grocery Delivery market, amounting to US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Sudan is projected to be US$55.70 in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 5.7m users by 2029.
In terms of user penetration, it is estimated that 7.3% of the Sudanese population will be utilizing the Grocery Delivery market services in 2024.
Despite a lack of infrastructure and limited internet penetration, grocery delivery services in Sudan are slowly gaining popularity among urban dwellers.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Sudan, a country located in Northeast Africa, is experiencing a significant shift in its grocery delivery market. With a population of over 40 million, the country is witnessing a surge in demand for grocery delivery services.

Customer preferences: Sudanese customers have shown a growing preference for online grocery shopping due to the convenience it offers. With the rise of e-commerce platforms, customers can easily order groceries from the comfort of their homes and have them delivered to their doorsteps. Additionally, the COVID-19 pandemic has further accelerated the shift towards online grocery shopping as customers seek to minimize their exposure to the virus.

Trends in the market: The grocery delivery market in Sudan is witnessing a surge in the number of players entering the market. This has led to increased competition, which has resulted in improved services and lower prices for customers. The market is also witnessing a trend towards the use of mobile applications for grocery shopping. This has made it easier for customers to access grocery delivery services and has also improved the overall shopping experience.

Local special circumstances: Sudan is a country with a large rural population, and this presents a unique challenge for grocery delivery services. The lack of proper infrastructure in rural areas makes it difficult for delivery companies to reach customers in these areas. However, some companies have found innovative ways to overcome this challenge by using alternative modes of transportation such as motorcycles and bicycles.

Underlying macroeconomic factors: The Sudanese economy has been struggling in recent years, and this has had an impact on the grocery delivery market. High inflation rates and a weak currency have made it difficult for companies to operate in the country. However, despite these challenges, the grocery delivery market is still growing, and this is a testament to the resilience of the Sudanese people. The government has also taken steps to improve the business environment in the country, which has helped to attract more investment into the market. In conclusion, the grocery delivery market in Sudan is experiencing significant growth due to changing customer preferences and the rise of e-commerce platforms. The market is witnessing a trend towards the use of mobile applications for grocery shopping, and there is increased competition among players in the market. However, the lack of proper infrastructure in rural areas presents a unique challenge for delivery companies. Despite these challenges, the market is still growing, and this is a testament to the resilience of the Sudanese people and the efforts of the government to improve the business environment in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.