The demand for grocery delivery services in Southern Africa has been on the rise in recent years.
Customer preferences: This trend can be attributed to the increasing number of consumers who prefer the convenience of having their groceries delivered to their doorstep. With the growing popularity of online shopping, consumers are increasingly looking for ways to save time and avoid the hassle of going to physical stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping, as more people are choosing to stay at home and avoid crowded public spaces.
Trends in the market: In South Africa, the grocery delivery market is dominated by major retailers who have established their own online platforms. However, there has been a recent surge in the number of independent grocery delivery services, which are gaining popularity among consumers who are looking for more specialized and personalized services. These independent services are often focused on delivering fresh and organic produce, catering to the growing demand for healthier food options.
Local special circumstances: In countries like Zimbabwe and Zambia, where traditional brick and mortar stores are less prevalent, grocery delivery services are becoming increasingly important for consumers who live in rural areas. These services are helping to bridge the gap between urban and rural areas, providing access to a wider range of products and services for those who live in remote locations.
Underlying macroeconomic factors: The growth of the grocery delivery market in Southern Africa can also be attributed to the increasing availability of mobile devices and internet connectivity. With more people accessing the internet through their smartphones, online shopping has become more accessible and convenient. Additionally, the rise of e-commerce platforms and digital payment systems has made it easier for consumers to shop online and pay for their purchases without having to leave their homes.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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