Grocery delivery has become an increasingly popular option for consumers in Russia in recent years. This trend can be attributed to several factors, including changing customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Russian consumers have shown a growing preference for online shopping in recent years, and this trend has extended to the grocery sector. Many consumers appreciate the convenience of being able to order groceries online and have them delivered directly to their doorstep. In addition, the COVID-19 pandemic has accelerated the shift towards online shopping, as more consumers are looking for safe and contactless ways to purchase essential goods.
Trends in the market: One major trend in the Russian grocery delivery market is the emergence of new players. Both local and international companies have entered the market in recent years, offering consumers a wider range of options for online grocery shopping. In addition, many of these companies are investing in new technologies to improve the delivery experience, such as faster delivery times and more accurate tracking.Another trend in the market is the increasing popularity of mobile apps for grocery delivery. Many consumers prefer to use apps to place their orders, as they offer a more streamlined and user-friendly experience. As a result, many grocery delivery companies are investing in app development to attract more customers and improve customer retention.
Local special circumstances: Russia's vast geography and harsh climate can make it difficult for consumers to shop for groceries in person, particularly in more remote areas. As a result, many consumers in these areas have turned to online grocery shopping as a more convenient alternative. In addition, the high cost of living in many Russian cities has made it difficult for some consumers to afford traditional grocery shopping, leading them to seek out more affordable options online.
Underlying macroeconomic factors: Russia's economy has been in a state of flux in recent years, with fluctuating oil prices and economic sanctions contributing to instability. As a result, many consumers have become more price-sensitive and are looking for ways to save money on essential goods like groceries. Online grocery shopping can often be more affordable than traditional shopping, particularly when it comes to bulk purchases or special deals.In conclusion, the grocery delivery market in Russia is growing rapidly, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. As more players enter the market and technology continues to improve, it is likely that this trend will continue in the years to come.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
