The Retail Delivery market in Central Asia is experiencing a significant growth in recent years due to several factors.
Customer preferences: Customers in Central Asia are increasingly preferring online shopping due to the convenience and ease of access to a wide range of products. The rise of e-commerce platforms has made it easier for customers to purchase products from anywhere and at any time. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as customers are avoiding physical stores to reduce the risk of infection.
Trends in the market: Kazakhstan is the largest e-commerce market in Central Asia, with a growth rate of 25% in 2020. The country has a high internet penetration rate, and the government has taken several measures to promote e-commerce, such as reducing taxes on online purchases. In Uzbekistan, the e-commerce market is also growing rapidly, with a growth rate of 30% in 2020. The government has launched several initiatives to promote e-commerce, such as creating an online marketplace for small and medium-sized enterprises.
Local special circumstances: Central Asia is a region with a diverse population and culture, and this is reflected in the retail delivery market. In Kazakhstan, cash on delivery is the most popular payment method, while in Uzbekistan, customers prefer to pay through mobile payment systems. Additionally, customers in Central Asia prefer to purchase products from local e-commerce platforms rather than international ones.
Underlying macroeconomic factors: The growth of the retail delivery market in Central Asia is also driven by favorable macroeconomic factors. The region has a young and growing population, which is increasingly tech-savvy and has a high disposable income. Additionally, the governments in Central Asia are taking several measures to promote e-commerce and digitalization, which is creating a favorable environment for the growth of the retail delivery market.In conclusion, the retail delivery market in Central Asia is growing rapidly due to the increasing preference for online shopping, favorable macroeconomic factors, and government initiatives to promote e-commerce. The market is diverse and reflects the unique preferences of the local population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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