The Retail Delivery market in Africa has been experiencing significant growth in recent years, driven by a variety of factors such as increasing urbanization, rising middle-class incomes, and the growing popularity of e-commerce.
Customer preferences: African consumers are increasingly demanding convenience and speed when it comes to their shopping experiences. This has led to a surge in demand for home delivery services, particularly in urban areas where traffic congestion can make it difficult for consumers to travel to physical stores. Additionally, many consumers are turning to e-commerce platforms to purchase goods, which has further fueled the growth of the retail delivery market.
Trends in the market: One of the key trends in the African retail delivery market is the emergence of local delivery startups that are focused on meeting the unique needs of African consumers. These companies are leveraging technology to improve the efficiency and speed of their delivery services, and are often able to offer lower prices than traditional delivery providers.Another trend in the market is the growing popularity of on-demand delivery services. Many consumers are willing to pay a premium for same-day or next-day delivery, and this has led to the emergence of a number of delivery startups that specialize in fast, on-demand delivery.
Local special circumstances: Despite the growth of the retail delivery market in Africa, there are still a number of challenges that companies operating in this space must navigate. One of the biggest challenges is the lack of reliable address systems in many African countries, which can make it difficult for delivery companies to accurately locate and deliver packages to customers.Additionally, many African countries have poor road infrastructure, which can make it difficult and expensive for delivery companies to transport packages to remote areas. Finally, high levels of crime in some African cities can pose a risk to delivery drivers and packages, which can lead to higher costs for delivery companies.
Underlying macroeconomic factors: The growth of the retail delivery market in Africa is being driven by a number of macroeconomic factors, including rising incomes, increasing urbanization, and the growing popularity of e-commerce. As more African consumers move to cities and gain access to the internet, they are becoming more comfortable with online shopping and are demanding more convenient and efficient delivery options.Additionally, the rise of e-commerce platforms in Africa is creating new opportunities for delivery companies, as these platforms often require fast and reliable delivery services to remain competitive. Finally, the growth of the retail delivery market in Africa is being fueled by the increasing availability of mobile payment solutions, which are making it easier and more convenient for consumers to purchase goods online and pay for them using their mobile phones.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
