Despite being a small country in Central Africa, the Republic of the Congo has a developing Grocery Delivery market.
Customer preferences: As in other parts of the world, the Covid-19 pandemic has accelerated the use of online grocery delivery services in the Republic of the Congo. Customers are now more inclined to shop online rather than visiting physical stores to avoid the risk of infection. Additionally, the convenience of shopping from home and the availability of a wider range of products are also driving the demand for online grocery delivery services.
Trends in the market: The online grocery delivery market in the Republic of the Congo is still in its early stages, but it is growing rapidly. One of the key trends in the market is the increasing popularity of mobile applications for grocery delivery services. Mobile applications are convenient and easy to use, making them a preferred choice for many customers. Another trend is the emergence of local grocery delivery startups, which are offering innovative solutions to meet the needs of local customers. These startups are leveraging technology to provide better customer experiences and faster delivery times.
Local special circumstances: The Republic of the Congo has a unique geography that presents challenges for grocery delivery services. The country has a large forested area, which makes it difficult to deliver goods to certain regions. Additionally, the country has a relatively low internet penetration rate, which limits the reach of online grocery delivery services. However, the government is taking steps to improve internet infrastructure in the country, which could help to boost the growth of the online grocery delivery market.
Underlying macroeconomic factors: The Republic of the Congo is a resource-rich country, with a significant portion of its GDP coming from the oil and gas sector. However, the country has been facing economic challenges in recent years due to a decline in oil prices and the Covid-19 pandemic. These challenges have led to a decrease in consumer spending, which could impact the growth of the online grocery delivery market. However, the government is implementing measures to diversify the economy and promote entrepreneurship, which could create new opportunities for the online grocery delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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