Quick Commerce - South Korea
South KoreaHighlights
Market definition
In-Scope/Out-of-scope
Market structure
Reports
Methodology
- Revenue in the Quick Commerce market market is projected to reach US$3.19bn in 2025.
- Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.40%, resulting in a projected market volume of US$4.09bn by 2029.
- In the Quick Commerce market, the number of users is expected to amount to 9.6m users by 2029.
- User penetration will be 14.7% in 2025 and is expected to hit 18.6% by 2029.
- The average revenue per user (ARPU) is expected to amount to US$421.00.
- In global comparison, most revenue will be generated China (US$92.68bn in 2025).
- With a projected rate of 23.9%, the user penetration in the Quick Commerce market is highest China.
Definition:
The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.Additional Information
Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.In-Scope
- Online grocery orders where the advertised delivery time is under 3 hours such as Instacart
- Companies typically operate their own small stores (dark/cloud stores) such as Walmart's Pickup & Delivery Centers
- Online orders where a personal shopper picks and delivers grocery items such as Shipt
Out-Of-Scope
- Local supermarkets such as Kroger or Safeway that do not offer quick delivery services for groceries within a short timeframe
- Meal kit services such as Blue Apron and HelloFresh, providing meal kits with fresh ingredients and chef-designed recipes for cooking at home
- Ready-to-eat meal delivery services such as Freshly and Daily Harvest, delivering fully cooked meals without the need for cooking
