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Quick Commerce - South Korea

South Korea
  • Revenue in the Quick Commerce market market is projected to reach US$3.19bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 6.40%, resulting in a projected market volume of US$4.09bn by 2029.
  • In the Quick Commerce market, the number of users is expected to amount to 9.6m users by 2029.
  • User penetration will be 14.7% in 2025 and is expected to hit 18.6% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$421.00.
  • In global comparison, most revenue will be generated China (US$92.68bn in 2025).
  • With a projected rate of 23.9%, the user penetration in the Quick Commerce market is highest China.

Definition:

The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
In-Scope
  • Online grocery orders where the advertised delivery time is under 3 hours such as Instacart
  • Companies typically operate their own small stores (dark/cloud stores) such as Walmart's Pickup & Delivery Centers
  • Online orders where a personal shopper picks and delivers grocery items such as Shipt
Out-Of-Scope
  • Local supermarkets such as Kroger or Safeway that do not offer quick delivery services for groceries within a short timeframe
  • Meal kit services such as Blue Apron and HelloFresh, providing meal kits with fresh ingredients and chef-designed recipes for cooking at home
  • Ready-to-eat meal delivery services such as Freshly and Daily Harvest, delivering fully cooked meals without the need for cooking
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Grocery Delivery: market data & analysis
Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    South Korea, known for its advanced technology and fast-paced lifestyle, has seen a significant rise in the Quick Commerce market.

    Customer preferences:
    South Korean consumers are known for their high demand for convenience, which has led to the growth of the Quick Commerce market. With busy work schedules and a desire for efficient shopping experiences, consumers are turning to Quick Commerce platforms to purchase their daily necessities. The COVID-19 pandemic has also accelerated the demand for contactless delivery services, further driving the growth of the Quick Commerce market.

    Trends in the market:
    The Quick Commerce market in South Korea has seen a rise in competition, with both local and global players entering the market. Companies are offering a wider range of products and services, including groceries, pharmaceuticals, and even home appliances. The market is also seeing a trend towards eco-friendly delivery options, such as electric bikes and reusable packaging.

    Local special circumstances:
    South Korea's high population density and advanced infrastructure make it an ideal market for Quick Commerce platforms. The country's large urban areas, such as Seoul, have a high concentration of potential customers in a small geographic area, making it easier and more cost-effective for companies to provide quick delivery services. Additionally, South Korea's tech-savvy population has embraced the use of mobile apps for shopping and delivery services.

    Underlying macroeconomic factors:
    South Korea's strong economy and high internet penetration rate have contributed to the growth of the Quick Commerce market. The country's GDP per capita is among the highest in Asia, and its middle class has significant purchasing power. Additionally, South Korea has one of the highest smartphone penetration rates in the world, making it easier for companies to reach consumers through mobile apps.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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