The grocery delivery market in Malaysia has been growing steadily in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Malaysian customers are increasingly turning to online grocery shopping due to its convenience and time-saving benefits. The rise of e-commerce platforms and mobile apps has made it easier for consumers to order groceries online and have them delivered straight to their doorstep. Additionally, the COVID-19 pandemic has accelerated this trend as consumers prioritize safety and social distancing measures.
Trends in the market: One of the key trends in the grocery delivery market in Malaysia is the increasing popularity of on-demand delivery services. Customers are looking for faster and more flexible delivery options, and on-demand services are able to meet this demand. Another trend is the rise of hyperlocal delivery services, which cater to specific neighborhoods and offer faster delivery times. Finally, there has been a shift towards more sustainable and eco-friendly delivery options, with some companies offering reusable packaging and electric vehicles for delivery.
Local special circumstances: Malaysia has a unique grocery delivery market due to its diverse population and geography. The country has a mix of urban and rural areas, with varying levels of internet connectivity and infrastructure. This has led to the development of different delivery models, with some companies focusing on urban areas and others on rural areas. Additionally, Malaysia has a large Muslim population, which has specific dietary requirements and preferences. Some grocery delivery companies have tailored their offerings to cater to these specific needs.
Underlying macroeconomic factors: The grocery delivery market in Malaysia is also influenced by underlying macroeconomic factors. The country has a growing middle class with increasing disposable income, which has led to higher demand for convenience and premium products. Additionally, the government has been promoting the adoption of e-commerce and digital technologies, which has helped to drive growth in the industry. Finally, the COVID-19 pandemic has had a significant impact on the grocery delivery market, with more consumers turning to online shopping due to movement restrictions and safety concerns.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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