Grocery Delivery - Luxembourg | Statista Market Forecast

The projected revenue in Luxembourg's Grocery Delivery market for 2024 is estimated to be US$109.40m.
It is expected to showcase a compound annual growth rate (CAGR 2024-2029) of 3.95%, resulting in a projected market volume of US$132.70m by 2029.
In the Retail Delivery market, in Luxembourg is expected to have a market volume of US$95.48m in 2024.
When comparing globally, China is predicted to generate the highest revenue of US$266.00bn in the same year.
The average revenue per user (ARPU) in Luxembourg's Grocery Delivery market is projected to be US$602.40 in 2024.
Additionally, the number of users in the Grocery Delivery market is expected to reach 235.6k users by 2029.
Lastly, the user penetration rate in the Grocery Delivery market is anticipated to be 27.4% in 2024.
Luxembourg's small size and high-income population make it an ideal market for premium grocery delivery services.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Luxembourg, a small European country known for its picturesque landscapes and rich cultural heritage, has seen a surge in the demand for grocery delivery services in recent years.

Customer preferences: The shift towards online grocery shopping has been driven by a number of factors, including convenience, time-saving, and the ability to compare prices and products easily. With the busy lifestyles of people in Luxembourg, the convenience of having groceries delivered to their doorstep has become increasingly appealing. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as people have become more cautious about going to physical stores.

Trends in the market: One of the major trends in the grocery delivery market in Luxembourg is the increasing popularity of mobile apps. Many grocery retailers have developed their own mobile apps to provide customers with a seamless shopping experience. These apps allow customers to browse products, place orders, and track deliveries all in one place. Another trend is the rise of subscription-based services, where customers pay a monthly fee to receive regular deliveries of their chosen groceries.

Local special circumstances: Luxembourg is a small country with a high population density, which has led to a competitive grocery delivery market. Many retailers and delivery services are vying for a share of the market, which has resulted in a wide range of options for customers. Additionally, Luxembourg has a high standard of living, which means that customers are willing to pay a premium for quality products and services.

Underlying macroeconomic factors: The grocery delivery market in Luxembourg is also influenced by broader macroeconomic factors, such as the growth of e-commerce and the increasing use of technology in everyday life. As more people become comfortable with online shopping, the demand for grocery delivery services is likely to continue to grow. Additionally, the COVID-19 pandemic has highlighted the importance of online shopping and home delivery, which may have a lasting impact on consumer behavior.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.