Grocery Delivery - Dominican Republic

The Grocery Delivery market in the Dominican Republic is projected to reach a revenue of US$97.84m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 9.73%, resulting in a projected market volume of US$155.60m by 2029.
In the Dominican Republic, the Quick Commerce market is projected to have a market volume of US$64.73m in 2024.
In global comparison, China is expected to generate the highest revenue, reaching US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$35.03 in 2024.
The number of users in the Dominican Republic's Grocery Delivery market is expected to reach 3.8m users by 2029.
User penetration in the Grocery Delivery market in the Dominican Republic is expected to be at 24.4% in 2024.
The demand for grocery delivery services in the Dominican Republic has surged due to the convenience and safety it provides during the COVID-19 pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The Dominican Republic is a country known for its beautiful beaches, vibrant culture, and delicious food. However, in recent years, there has been a significant shift in the way people in the country buy their groceries.

Customer preferences: Dominican consumers are increasingly turning to online grocery delivery services to save time and avoid the hassle of going to physical stores. This trend is driven by the convenience of having groceries delivered directly to their doorsteps, as well as the ability to compare prices and products from multiple stores in one place.

Trends in the market: The grocery delivery market in the Dominican Republic has seen rapid growth in recent years, with several local and international players entering the market to meet the increasing demand. These companies are leveraging technology to offer a seamless and personalized shopping experience to their customers, with features such as real-time tracking of deliveries and customized recommendations based on past purchases.

Local special circumstances: One of the unique challenges facing the grocery delivery market in the Dominican Republic is the country's underdeveloped logistics infrastructure. Poor road conditions and limited access to technology in some areas can make it difficult for delivery companies to reach customers in a timely and efficient manner. Additionally, the country's high levels of income inequality mean that not all consumers have access to the internet or the financial means to pay for delivery services.

Underlying macroeconomic factors: Despite these challenges, the grocery delivery market in the Dominican Republic is expected to continue growing in the coming years. Factors such as a growing middle class, increasing urbanization, and a shift towards e-commerce across the region are all contributing to this trend. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping and delivery services, with many consumers now preferring to shop from the safety and comfort of their own homes. As a result, companies that invest in improving their logistics infrastructure and offering innovative and convenient services are likely to succeed in this rapidly evolving market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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