Market Insights eCommerce Online Education

Online Learning Platforms - South Korea

South Korea

Revenue in the Online Learning Platforms market is projected to reach US$0.70bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.30%, resulting in a projected market volume of US$0.95bn by 2029.
In the Online Learning Platforms market, the number of users is expected to amount to 10.0m users by 2029.
User penetration will be 15.1% in 2024 and is expected to hit 19.4% by 2029.
The average revenue per user (ARPU) is expected to amount to US$89.77.
In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest in China.

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Analyst Opinion

The Online Learning Platforms market in South Korea has been experiencing significant growth in recent years.

Customer preferences: South Korean consumers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The demand for online learning has been driven by a number of factors, including the growing popularity of e-learning, the need for continuous professional development, and the desire for lifelong learning. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms as traditional educational institutions shifted to remote learning.

Trends in the market: One of the key trends in the South Korean online learning platforms market is the increasing popularity of language learning courses. South Korea has a strong emphasis on English language education, and many individuals are seeking to improve their English proficiency for academic, professional, and personal reasons. Online learning platforms offer a wide range of language courses that cater to different proficiency levels and learning styles. Another trend in the market is the rise of online tutoring platforms. With the increasing competitiveness of South Korea's education system, students are seeking additional support outside of the classroom. Online tutoring platforms provide access to qualified tutors who can offer personalized instruction and guidance. These platforms also offer a wide range of subjects, including math, science, and humanities, to cater to the diverse needs of students.

Local special circumstances: South Korea has a highly competitive education system, with a strong emphasis on academic achievement. This has created a demand for supplementary education and test preparation resources. Online learning platforms have emerged as a popular choice for students and parents looking for additional support to excel in exams such as the College Scholastic Ability Test (CSAT). These platforms offer comprehensive study materials, practice tests, and personalized feedback to help students prepare effectively.

Underlying macroeconomic factors: South Korea has a highly connected population with high internet penetration rates. This provides a conducive environment for the growth of online learning platforms. Additionally, the government has been actively promoting digital education initiatives to enhance the country's competitiveness in the global economy. These factors have contributed to the growth of the online learning platforms market in South Korea. In conclusion, the Online Learning Platforms market in South Korea is experiencing significant growth due to customer preferences for convenient and flexible learning options, the increasing demand for language learning and tutoring services, the competitive education system, and the country's digital infrastructure. These factors, along with the government's support for digital education, are driving the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.