Online Learning Platforms - ASEAN

ASEAN

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$973.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -9.31%, resulting in a projected market volume of US$597.30m by 2029.
In the Online Learning Platforms market, the number of users is expected to amount to 37.9m users by 2029.
User penetration will be 6.4% in 2024 and is expected to hit 8.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$33.57.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest China.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in ASEAN is experiencing significant growth and development due to the increasing demand for flexible and accessible education.

Customer preferences: Customers in ASEAN countries are increasingly seeking out online learning platforms as a convenient and cost-effective way to acquire new skills and knowledge. The flexibility offered by these platforms allows individuals to learn at their own pace and from the comfort of their own homes. Additionally, the availability of a wide range of courses and subjects on these platforms caters to the diverse interests and needs of customers in the region.

Trends in the market: One of the key trends in the Online Learning Platforms market in ASEAN is the rise of mobile learning. With the widespread adoption of smartphones and increasing internet penetration, customers are accessing online courses through mobile apps. This trend is particularly prominent in countries like Indonesia and the Philippines, where mobile devices are the primary means of accessing the internet. As a result, online learning platforms are increasingly optimizing their platforms for mobile devices and developing mobile apps to enhance the learning experience for customers. Another trend in the market is the emergence of localized content. Online learning platforms are recognizing the importance of catering to the specific needs and preferences of customers in each ASEAN country. They are partnering with local educators and experts to develop content that is relevant and culturally appropriate. This localization strategy not only enhances the learning experience for customers but also helps online learning platforms gain a competitive edge in the market.

Local special circumstances: ASEAN countries have diverse educational systems and varying levels of access to quality education. Online learning platforms provide an opportunity to bridge the gap by offering high-quality courses and resources to individuals who may not have access to traditional educational institutions. This is particularly beneficial in countries with large rural populations or limited educational infrastructure. Furthermore, the COVID-19 pandemic has accelerated the adoption of online learning platforms in ASEAN. With the closure of schools and universities, students and professionals turned to online platforms to continue their education. This sudden shift in behavior has led to an increased awareness and acceptance of online learning, creating a favorable environment for the growth of the market.

Underlying macroeconomic factors: The rapid economic growth in ASEAN countries has led to an increase in disposable income and a growing middle class. This has created a demand for continuous learning and upskilling to remain competitive in the job market. Online learning platforms offer an affordable alternative to traditional education and training, making it an attractive option for individuals looking to enhance their skills and knowledge. Additionally, the increasing internet penetration and improving digital infrastructure in ASEAN countries have played a significant role in the development of the Online Learning Platforms market. As more people gain access to the internet, the potential customer base for online learning platforms expands, driving market growth. In conclusion, the Online Learning Platforms market in ASEAN is experiencing growth and development due to customer preferences for flexible and accessible education, the rise of mobile learning, the emergence of localized content, local special circumstances, and underlying macroeconomic factors such as economic growth and improving digital infrastructure. This market is expected to continue to expand as more individuals in ASEAN countries recognize the benefits of online learning.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.