Online Education

Indonesia

Highlights

Revenue in the Online Education market is projected to reach US$1.38bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.87%, resulting in a projected market volume of US$1.59bn by 2029.
The Online University Education market has a projected market volume of US$837.70m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$71.88 in 2024.
In the Online Education market, the number of users is expected to amount to 26.0m users by 2029.
User penetration in the Online Education market will be at 6.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Indonesia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Indonesia are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. With the rise of digital technology and internet connectivity, online education platforms offer a wide range of courses and programs that can be accessed anytime and anywhere. This flexibility is particularly appealing to individuals who are working or have other commitments, as it allows them to learn at their own pace and on their own schedule. Additionally, online education often provides access to high-quality content and resources that may not be available locally.

Trends in the market: One of the key trends in the online education market in Indonesia is the growing demand for technical and vocational courses. As the country continues to develop and modernize, there is a need for skilled workers in industries such as technology, engineering, and healthcare. Online education platforms are filling this gap by offering courses and programs that provide practical skills and training in these areas. Another trend is the increasing popularity of online English language courses. English proficiency is highly valued in Indonesia, as it is seen as a key skill for career advancement and global communication. Online platforms offer a convenient and affordable way for individuals to improve their English language skills.

Local special circumstances: Indonesia is a vast archipelago with more than 17,000 islands, making access to education a challenge for many people, especially those in remote areas. Online education provides a solution to this problem by bringing educational opportunities directly to individuals, regardless of their geographical location. Additionally, the COVID-19 pandemic has accelerated the adoption of online education in Indonesia. With schools and universities closed during lockdowns, many students and professionals turned to online platforms to continue their education. This shift in behavior is likely to have a lasting impact on the online education market in the country.

Underlying macroeconomic factors: Indonesia has a large and young population, with a growing middle class and increasing internet penetration. This demographic and economic growth provides a strong foundation for the development of the online education market. Furthermore, the government of Indonesia has recognized the importance of digital technology and has implemented initiatives to promote the growth of the digital economy, including online education. These factors, combined with the increasing demand for skills and knowledge, are driving the expansion of the online education market in Indonesia. In conclusion, the Online Education market in Indonesia is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The convenience and flexibility of online education, along with the increasing demand for technical and vocational courses, are driving the market forward. The unique circumstances of Indonesia, such as its geographical challenges and the impact of the COVID-19 pandemic, have further accelerated the adoption of online education. With a large and young population, a growing middle class, and government support for digital technology, the online education market in Indonesia is poised for continued growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.