Spreads & Sweeteners - Switzerland

Revenue in the Spreads & Sweeteners Market is projected to reach US$26.98m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.03%, resulting in a projected market volume of US$41.00m by 2029.
With a projected market volume of US$63.57bn in 2025, most revenue is generated China.
In the Spreads & Sweeteners Market, the number of users is expected to amount to 461.4k users by 2029.
User penetration will be 3.7% in 2025 and is expected to hit 5.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$86.42.

Definition:

The eCommerce market Spreads & Sweeteners covers the online sale of jams and marmalade, chocolate spreads, peanut butter, honey, sugar, and artificial sweeteners.

Structure:

The eCommerce market for Spreads & Sweeteners consists of three different markets:

The Spreads market includes food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.
The Sweeteners market contains natural and synthetic ingredients added to food to give it a sweet flavor. Examples of natural sweeteners include sugar or honey while synthetic sweeteners include aspartame or sucralose.
The Other Spreads & Sweeteners market comprises of products that are not covered by the above mentioned. This includes apple butter, guacamole, tapenade, hummus, salsa for example.

Additional Information:

Spreads & Sweeteners comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Ferrero, Darbo or Schwartau.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Jams and marmalade such as Crofters products
Chocolate spreads such as Nutella
Peanut butter such as Jif
Sugar such as Domino
Honey and artificial sweeteners such as Sweet'N Low

Other bread spreads such as Marmite
Syrups such as Mrs Butterworth's

Spreads & Sweeteners eCommerce: market data & analysis

The Spreads & Sweeteners eCommerce Market in Switzerland is witnessing substantial growth, fueled by increasing consumer preference for convenient online shopping, a rising trend in health-conscious eating, and innovative product offerings that cater to diverse tastes and dietary needs.

Customer preferences: Consumers in Switzerland are gravitating towards natural and organic spreads and sweeteners, reflecting a broader movement towards health-centric eating as awareness of food quality and sourcing increases. Additionally, younger demographics are influencing the market with preferences for vegan and low-sugar options, while older generations show interest in traditional, locally-produced products. With the rise of busy lifestyles, there is a growing demand for convenient packaging and subscription services that cater to the need for quick meal solutions without compromising on health.

Trends in the market: In Switzerland, the Spreads & Sweeteners eCommerce market is experiencing a notable shift towards organic and natural products, driven by heightened consumer awareness around health and sustainability. Younger consumers are increasingly opting for vegan and low-sugar alternatives, indicating a significant preference for healthier options. Concurrently, older generations are leaning towards traditional and locally-sourced spreads, highlighting a blend of modern and nostalgic preferences. This divergence is pushing brands to innovate in packaging and subscription models, catering to a fast-paced lifestyle while ensuring quality and convenience. As these trends evolve, industry stakeholders must adapt their strategies to meet diverse consumer demands, ensuring they remain competitive in this dynamic market landscape.

Local special circumstances: In Switzerland, the Spreads & Sweeteners eCommerce market is influenced by the country's rich culinary heritage and high standards for food quality. The emphasis on local produce fosters a strong preference for regional spreads, while stringent regulations on food labeling and organic certification drive the demand for transparency among consumers. Additionally, Switzerland's diverse linguistic and cultural landscape encourages brands to tailor their offerings to different demographics, promoting a mix of innovative and traditional flavors. This combination of factors shapes a unique market dynamic that prioritizes quality, sustainability, and local authenticity.

Underlying macroeconomic factors: The Spreads & Sweeteners eCommerce market in Switzerland is shaped by macroeconomic factors such as consumer purchasing power, economic stability, and globalization. Switzerland's robust economy, characterized by low unemployment and high GDP per capita, fosters a strong demand for premium food products. Additionally, global trends towards health-consciousness and sustainability are influencing local consumption patterns, with consumers increasingly seeking organic and ethically sourced options. Fiscal policies that support local agriculture and innovation further enhance market growth, while trade agreements facilitate access to diverse ingredients, enriching the product range available to Swiss consumers in the eCommerce space.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Spreads & Sweeteners - Switzerland

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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