Fresh Seafood - Montenegro

Montenegro

Highlights

Revenue in the Fresh Seafood Market is projected to reach US$1.03m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 0.48%, resulting in a projected market volume of US$1.05m by 2029.
With a projected market volume of US$2.47bn in 2025, most revenue is generated United States.
In the Fresh Seafood Market, the number of users is expected to amount to 3.9k users by 2029.
User penetration will be 0.5% in 2025 and is expected to hit 0.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$343.73.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fresh Seafood eCommerce Market in Montenegro's Fish & Seafood sector is witnessing mild growth, influenced by factors such as changing consumer preferences, increased focus on sustainable sourcing, and the convenience of online purchasing options.

Customer preferences: Consumers in Montenegro are increasingly prioritizing fresh and sustainably sourced seafood, reflecting a growing awareness of health and environmental issues. This shift is fueled by the younger demographic, who favor online shopping for its convenience and variety. Additionally, traditional culinary practices are being blended with modern cooking trends, leading to a demand for unique seafood recipes and preparation methods available through e-commerce platforms. As lifestyles become more dynamic, the appeal of quick, quality meals made from fresh seafood is gaining traction.

Trends in the market: In Montenegro, the Fresh Seafood eCommerce market is experiencing a notable shift towards online platforms, driven by a rising consumer preference for fresh, sustainably sourced seafood. This trend is particularly pronounced among younger demographics, who value the convenience and diverse offerings of e-commerce. Additionally, there is an increasing fusion of traditional Montenegrin seafood dishes with contemporary cooking styles, creating demand for innovative recipes and preparation techniques available online. As the lifestyle of consumers evolves, industry stakeholders must adapt by enhancing their digital presence and diversifying product offerings to meet the growing expectations for quality and sustainability.

Local special circumstances: In Montenegro, the Fresh Seafood eCommerce market is uniquely positioned due to its rich maritime heritage and stunning Adriatic coastline, which provide access to a diverse array of seafood. This geographical advantage fosters a culture deeply rooted in seafood consumption, with traditional recipes passed down through generations. Additionally, Montenegro’s regulatory environment encourages sustainable fishing practices, appealing to environmentally conscious consumers. Such cultural and regulatory factors create a strong demand for fresh, locally sourced seafood online, setting it apart from other markets.

Underlying macroeconomic factors: The Fresh Seafood eCommerce market in Montenegro is significantly influenced by macroeconomic factors such as tourism trends, local economic stability, and consumer spending habits. The country’s thriving tourism industry, bolstered by its picturesque coastline, increases demand for fresh seafood, particularly among international visitors who value local culinary experiences. National economic health, characterized by GDP growth and low unemployment rates, enhances disposable income, allowing consumers to spend more on quality seafood. Moreover, supportive fiscal policies aimed at promoting sustainable fishing and eCommerce innovation further stimulate market growth, aligning with global trends toward sustainability and convenience in food purchasing.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Seafood - Montenegro

Revenue

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Users

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Methodology

Ecommerce

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