Fresh Fish - Germany

Germany

Highlights

Revenue in the Fresh Fish Market is projected to reach US$143.02m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.96%, resulting in a projected market volume of US$241.22m by 2029.
With a projected market volume of US$12.80bn in 2025, most revenue is generated China.
In the Fresh Fish Market, the number of users is expected to amount to 1.2m users by 2029.
User penetration will be 1.5% in 2025 and is expected to hit 1.7% by 2029.
The average revenue per user (ARPU) is expected to amount to US$136.14.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fresh Fish eCommerce market within the Fish & Seafood sector in Germany is experiencing significant growth, propelled by increasing consumer demand for convenience, enhanced online shopping experiences, and a rising focus on sustainable sourcing practices.

Customer preferences: Consumers in Germany are increasingly prioritizing fresh and sustainably sourced seafood, leading to a surge in direct-to-consumer fish eCommerce platforms. This shift reflects a growing awareness of environmental impacts and health benefits associated with seafood consumption. Additionally, younger demographics are embracing online shopping for its convenience, seeking detailed product information and transparency about sourcing. As lifestyles evolve, meal kits featuring fresh fish are gaining traction, catering to busy consumers desiring healthy, easy-to-prepare meals.

Trends in the market: In Germany, the fresh fish eCommerce market is experiencing notable growth, driven by consumers' increasing demand for sustainably sourced seafood and the convenience of online shopping. This trend is particularly evident among younger demographics, who prioritize transparency in sourcing and detailed product information. Meal kits featuring fresh fish are emerging as a popular option, appealing to busy lifestyles and the desire for healthy, easy-to-prepare meals. For industry stakeholders, these trends signify a need to enhance supply chain transparency, improve online offerings, and innovate product packaging to meet evolving consumer expectations.

Local special circumstances: In Germany, the fresh fish eCommerce market is shaped by the country's strong emphasis on environmental sustainability and strict food safety regulations. Geographically, Germany's proximity to the North Sea and the Baltic Sea provides a rich supply of locally sourced seafood, fostering consumer preference for regional products. Culturally, Germans are increasingly health-conscious, driving a demand for fresh and organic options. Additionally, regulations promoting transparency in food sourcing compel retailers to provide detailed information, enhancing consumer trust and encouraging responsible consumption habits in the seafood market.

Underlying macroeconomic factors: The Fresh Fish eCommerce market in Germany is significantly influenced by macroeconomic factors such as national economic stability, consumer spending trends, and global supply chain dynamics. Germany’s robust economy, characterized by low unemployment rates and high disposable income, supports a growing market for premium seafood products. Moreover, global trends toward sustainability and health consciousness align with domestic consumer preferences, driving demand for fresh and organic fish. Fiscal policies promoting green initiatives and local sourcing further enhance the market appeal, as consumers increasingly seek transparency and quality in their seafood purchases, bolstering market growth amid rising global competition.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Fish - Germany

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