Bread - South Korea

South Korea

Highlights

Revenue in the Bread Market is projected to reach US$853.96m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.00%, resulting in a projected market volume of US$1.12bn by 2029.
With a projected market volume of US$16.89bn in 2025, most revenue is generated China.
In the Bread Market, the number of users is expected to amount to 3.2m users by 2029.
User penetration will be 5.7% in 2025 and is expected to hit 6.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$311.46.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bread eCommerce market within the Bread & Cereal Products sector in South Korea is witnessing moderate growth, influenced by factors such as changing consumer preferences, increased online shopping convenience, and a focus on health-conscious options among buyers.

Customer preferences: Consumers in South Korea are increasingly gravitating towards artisanal and health-oriented bread options, reflecting a cultural shift towards wellness and quality in food choices. This trend is further fueled by younger demographics who prioritize convenience and sustainability, often opting for online platforms that offer organic and locally-sourced products. The rise of social media influences also prompts brands to innovate with unique flavors and nutritional benefits, catering to a diverse palette while emphasizing healthier eating habits in busy lifestyles.

Trends in the market: In South Korea, the Bread eCommerce market is experiencing a significant shift towards artisanal and health-oriented bread options, driven by consumer preferences for quality and nutritional value. Younger demographics are increasingly favoring online shopping platforms that provide organic and locally-sourced products, reflecting a broader cultural emphasis on sustainability and convenience. This trend is also marked by the influence of social media, which encourages brands to innovate with unique flavors and healthier ingredients. As a result, industry stakeholders must adapt to these evolving consumer demands, focusing on product differentiation and sustainable practices to remain competitive in a rapidly changing market.

Local special circumstances: In South Korea, the Bread eCommerce market is shaped by a unique blend of cultural appreciation for bread, influenced by both traditional and Western culinary practices. The country's urbanization has led to a bustling café culture, where artisanal breads are seen as gourmet offerings. Additionally, stringent food safety regulations drive manufacturers toward transparency and quality, appealing to health-conscious consumers. Moreover, local festivals and seasonal events create demand for specialty breads, pushing brands to innovate and cater to regional tastes while emphasizing convenience and sustainability in their offerings.

Underlying macroeconomic factors: The Bread eCommerce market in South Korea is influenced by several macroeconomic factors, including urban economic growth, rising disposable incomes, and changing consumer preferences. The country's strong emphasis on innovation and technology facilitates the growth of online platforms, enhancing accessibility for consumers. Additionally, favorable fiscal policies promoting eCommerce and local food production bolster market performance. Global trends, such as the increasing demand for artisanal and health-centric products, align with local consumer behaviors, pushing brands to adapt and innovate. Inflationary pressures and supply chain disruptions may challenge pricing strategies, but the overall economic stability supports continued investment in the sector.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Bread - South Korea

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