eServices

The eServices market in Togo is expected to reach a revenue of US$6.89m in 2024.
With an annual growth rate (CAGR 2024-2029) of 12.23%, the market volume is projected to reach US$12.27m by 2029.
In terms of specific segments, the 0.0 market is anticipated to experience a revenue growth of 0.0 in 2025.0.
On the other hand, the 0.0 market is projected to have a market volume of 0.0 in 2024.
In a global context, China is expected to generate the highest revenue, amounting to US$495.50bn in 2024.
Looking at the 0.0 market, the average revenue per user (ARPU) is projected to be 0.0 in 2024.
Moreover, the number of users in this market is expected to reach 0.0 by 2029.
As for user penetration, it is forecasted to be at 0.0 in 2024.
Togo's eServices market is rapidly expanding, with a surge in demand for online payment solutions and digital government services.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Togo is experiencing significant growth, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Togo are shifting towards digital platforms and online services. With increasing internet penetration and smartphone usage, consumers are seeking convenience and efficiency in their daily lives. They are embracing eServices such as e-commerce, online banking, and digital entertainment. This preference for digital solutions is also influenced by global trends, as consumers worldwide are increasingly relying on technology for their everyday needs. Trends in the eServices market in Togo reflect the broader global trends in the industry. E-commerce is witnessing a surge in popularity, with more consumers opting to shop online for a wide range of products and services. This trend is driven by factors such as convenience, competitive pricing, and a wider selection of goods. Additionally, the rise of mobile payment solutions has made online transactions easier and more accessible to a larger segment of the population. Local special circumstances in Togo contribute to the development of the eServices market. The country's young and tech-savvy population is quick to adopt new technologies and embrace digital platforms. This demographic advantage provides a fertile ground for the growth of eServices. Furthermore, the government of Togo has recognized the potential of the digital economy and has implemented policies to promote digital innovation and entrepreneurship. This supportive environment encourages local startups and attracts foreign investment in the eServices sector. Underlying macroeconomic factors also play a role in the development of the eServices market in Togo. The country's economic growth and stability create a conducive environment for businesses to thrive. Additionally, the government's efforts to improve internet infrastructure and expand access to affordable internet services have contributed to the growth of the eServices market. These factors have increased connectivity and enabled more people to access eServices, driving the demand for digital solutions. In conclusion, the eServices market in Togo is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As more consumers embrace digital platforms and online services, the eServices market in Togo is set to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.