eServices

The eServices market in Malaysia is forecasted to achieve a revenue of MYR US$2.78bn by the year 2024.
This market is expected to display a compound annual growth rate (CAGR 2024-2029) of 10.99%, resulting in a projected market volume of MYR US$4.69bn by 2029.
In terms of the 0.0 market, a revenue growth of 0.0 is anticipated for the year 2025.0.
As for the 0.0 market, it is projected to have a market volume of MYR 0.0 in 2024.
In a global comparison, China is expected to generate the highest revenue, amounting to US$495.50bn in 2024.
Moving on to the 0.0 market, the average revenue per user (ARPU) is projected to reach MYR 0.0 in 2024.
Additionally, the number of users in this market is expected to reach 0.0 by 2029.
Lastly, the user penetration rate in the 0.0 market is estimated to be 0.0 in 2024.
The eServices market in Malaysia is experiencing a surge in demand for online payment platforms, driven by the country's growing digital economy.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Malaysia has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the eServices market in Malaysia is the increasing preference for convenience and efficiency among consumers. With the rapid advancements in technology, more and more Malaysians are embracing digital solutions for their everyday needs. From online shopping to online banking, consumers are increasingly turning to eServices to save time and effort. Additionally, the COVID-19 pandemic has further accelerated the adoption of eServices, as people have been forced to stay at home and rely on digital platforms for their daily activities.

Trends in the market: One of the major trends in the eServices market in Malaysia is the rise of e-commerce. Online shopping has become increasingly popular among Malaysians, with a growing number of consumers choosing to purchase products and services online. This trend is driven by factors such as the convenience of shopping from home, a wide range of product options, and competitive prices offered by e-commerce platforms. In addition, the increasing availability of secure payment options and reliable delivery services has further boosted the growth of e-commerce in Malaysia. Another trend in the eServices market is the increasing demand for digital financial services. Malaysians are increasingly using online banking, mobile payment apps, and other digital financial platforms to manage their finances. This trend is driven by factors such as the convenience of conducting financial transactions online, the availability of innovative financial products and services, and the growing awareness of the benefits of digital banking.

Local special circumstances: One of the unique aspects of the eServices market in Malaysia is the country's diverse population. Malaysia is home to a multicultural society, with Malays, Chinese, Indians, and other ethnic groups living together. This diversity has created a unique market for eServices, as businesses need to cater to the different preferences and needs of these diverse consumer groups. For example, e-commerce platforms in Malaysia often offer products and services in multiple languages to cater to the linguistic diversity of the population.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the eServices market in Malaysia. The country's strong economic growth, rising disposable incomes, and increasing internet penetration rate have created a favorable environment for the adoption of eServices. Additionally, the government's efforts to promote digitalization and e-commerce through various initiatives and policies have also played a significant role in driving the growth of the eServices market in Malaysia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.