eServices

The eServices market in Georgia is projected to reach a revenue of US$127.30m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 17.74%, resulting in a projected market volume of US$288.10m by 2029.
In 2025.0, the 0.0 market is expected to show a revenue growth of 0.0.
The 0.0 market in Georgia has a projected market volume of 0.0 in 2024.
When compared globally, China is expected to generate the most revenue, reaching US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is projected to amount to 0.0 in 2024.
In the 0.0 market, the number of users in Georgia is expected to amount to 0.0 by 2029.
The user penetration in the 0.0 market is projected to be at 0.0 in 2024.
Georgia is experiencing a surge in demand for eServices, with a growing number of businesses and individuals embracing online platforms for various transactions and services.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Georgia is experiencing significant growth and development. Customer preferences are shifting towards online platforms and digital solutions, driving the demand for eServices. This trend is being fueled by several factors, including increased internet penetration, advancements in technology, and changing consumer behavior.

Customer preferences: Customers in Georgia are increasingly turning to eServices for their convenience and efficiency. Online platforms and digital solutions offer a wide range of services that can be accessed from anywhere at any time. This is particularly appealing to busy individuals who value convenience and time-saving options. Additionally, the younger generation, which is more tech-savvy and digitally connected, is driving the demand for eServices.

Trends in the market: One of the key trends in the eServices market in Georgia is the rise of e-commerce. Online shopping has gained popularity among consumers, with more people opting to purchase products and services online. This trend is driven by the convenience of browsing and purchasing items from the comfort of one's home, as well as the availability of a wider range of products and competitive pricing. Another trend in the eServices market is the increasing adoption of digital payment solutions. Customers are moving away from traditional cash-based transactions and embracing digital payment methods such as mobile wallets, online banking, and contactless payments. This shift is driven by the convenience and security offered by digital payment solutions, as well as the increasing acceptance of these methods by merchants and service providers.

Local special circumstances: Georgia has a relatively small population compared to some other countries, which presents both challenges and opportunities for the eServices market. On one hand, the smaller market size may limit the scale of operations for eService providers. On the other hand, it allows for more personalized and targeted services, as providers can better understand and cater to the needs of the local population. Furthermore, Georgia has a growing tourism industry, which presents opportunities for eService providers. Tourists often rely on online platforms and digital solutions to book accommodations, transportation, and activities. This creates a demand for eServices that cater specifically to the needs of tourists, such as online travel agencies and booking platforms.

Underlying macroeconomic factors: The development of the eServices market in Georgia is supported by several macroeconomic factors. Firstly, the country has made significant investments in improving its digital infrastructure, including expanding internet connectivity and implementing e-government initiatives. These investments have created an enabling environment for the growth of the eServices market. Secondly, Georgia has a relatively young and tech-savvy population, which is driving the adoption of eServices. The younger generation is more likely to embrace digital solutions and is driving the demand for online platforms and digital services. Lastly, the government of Georgia has recognized the importance of the digital economy and has implemented policies to support its growth. This includes initiatives to promote entrepreneurship, attract foreign investment in the technology sector, and improve digital literacy among the population. In conclusion, the eServices market in Georgia is experiencing significant growth and development, driven by customer preferences for convenience and efficiency. The rise of e-commerce and digital payment solutions, as well as the unique local circumstances and underlying macroeconomic factors, are contributing to the growth of the market. As technology continues to advance and consumer behavior evolves, the eServices market in Georgia is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.