eServices

The eServices market in Gambia is projected to reach a revenue of US$6.07m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 19.24%, resulting in a projected market volume of US$14.63m by 2029.
The 0.0 market in Gambia is expected to grow by 0.0 in terms of revenue in 2025.0.
The 0.0 market in Gambia has a projected market volume of 0.0 in 2024.
In global comparison, China is expected to generate the highest revenue in the 0.0 market, reaching US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is projected to amount to 0.0 in 2024.
Furthermore, the number of users in the 0.0 market is expected to reach 0.0 by 2029.
The user penetration in the 0.0 market in Gambia will be at 0.0 in 2024.
Gambia is experiencing a surge in demand for eServices, with online platforms offering digital payment solutions gaining popularity among its tech-savvy population.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Gambia is experiencing steady growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Gambia are shifting towards digital services, as more people are seeking convenience and efficiency in their daily lives. The younger generation, in particular, is embracing eServices such as online shopping, digital payments, and mobile banking. This preference for digital services is also influenced by the increasing penetration of smartphones and internet connectivity in the country. Trends in the eServices market in Gambia are aligned with global and regional trends. The rise of e-commerce platforms, for example, has opened up new opportunities for businesses to reach customers and expand their market reach. This trend is driven by the convenience of online shopping, the availability of a wide range of products, and the ability to compare prices and read customer reviews. Additionally, the adoption of digital payment solutions is on the rise, as people are becoming more comfortable with using their smartphones to make payments. Local special circumstances in Gambia also contribute to the development of the eServices market. The country has a young and tech-savvy population, which is eager to embrace new technologies and digital solutions. This demographic advantage provides a fertile ground for the growth of eServices. Furthermore, the government of Gambia has recognized the potential of the digital economy and has taken steps to support its development. Initiatives such as the establishment of technology parks and the promotion of digital entrepreneurship have created an enabling environment for eServices to thrive. Underlying macroeconomic factors also play a role in the development of the eServices market in Gambia. The country's economic growth and stability, coupled with a favorable business environment, attract both local and foreign investors. This influx of investment capital fuels the expansion of eServices, as businesses seek to capitalize on the growing demand for digital solutions. Additionally, the government's commitment to improving infrastructure, including internet connectivity, further enhances the growth potential of the eServices market. In conclusion, the eServices market in Gambia is experiencing growth and development driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As more people in Gambia embrace digital services, businesses are adapting to meet the demand, creating a thriving eServices ecosystem in the country. With the government's support and favorable economic conditions, the future looks promising for the eServices market in Gambia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.