The eServices market in Fiji has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of digital infrastructure. Customer preferences in Fiji have shifted towards convenience and efficiency, leading to a growing demand for eServices. With the rise of smartphones and internet connectivity, customers are increasingly looking for digital solutions that allow them to access services and make transactions from the comfort of their own homes. This trend is not unique to Fiji, as customers worldwide are embracing the convenience of eServices. In addition to convenience, local special circumstances in Fiji have also contributed to the development of the eServices market. Fiji is an archipelago with many islands, making it challenging for customers to access services in person. EServices provide a solution to this problem by allowing customers to access a wide range of services online, regardless of their location. This has been particularly beneficial for customers in remote areas who previously had limited access to services. Furthermore, the underlying macroeconomic factors in Fiji have also played a role in the growth of the eServices market. The Fijian government has recognized the potential of eServices to drive economic growth and has implemented policies to support the development of the digital economy. This includes investments in digital infrastructure, such as improving internet connectivity and expanding mobile network coverage. These investments have created an enabling environment for the eServices market to thrive. In terms of trends in the market, there has been a proliferation of eServices across various sectors in Fiji. This includes e-commerce platforms, online banking services, digital payment solutions, and government services accessible online. These trends are in line with global developments in the eServices market, as more and more industries recognize the benefits of digitization. Overall, the eServices market in Fiji is experiencing significant growth due to changing customer preferences, local special circumstances, and supportive macroeconomic factors. As customers continue to prioritize convenience and efficiency, and as the Fijian government continues to invest in digital infrastructure, the eServices market is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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