The eServices market in Ethiopia has been experiencing significant growth in recent years, driven by the increasing adoption of digital technologies and the government's efforts to promote the digital economy.
Customer preferences: In Ethiopia, customers are increasingly embracing eServices due to their convenience and accessibility. With the growing penetration of smartphones and internet connectivity, more people are using eServices for various purposes such as online shopping, digital payments, and accessing government services. Additionally, the younger population in Ethiopia, who are more tech-savvy, are driving the demand for eServices.
Trends in the market: One of the key trends in the eServices market in Ethiopia is the rise of e-commerce. Online shopping platforms have gained popularity among consumers, offering a wide range of products and convenient delivery options. This trend is fueled by the increasing availability of internet connectivity and the growing trust in online transactions. Another trend in the market is the adoption of digital payment solutions. Mobile money services have gained traction in Ethiopia, allowing customers to make secure and convenient transactions using their mobile phones. This trend is supported by the government's initiatives to promote financial inclusion and reduce the reliance on cash-based transactions. Furthermore, the government of Ethiopia has been actively promoting the digitization of public services. This includes the development of online portals and mobile applications for accessing government services such as tax payments, business registration, and healthcare services. This trend is aimed at improving efficiency, transparency, and accessibility of public services.
Local special circumstances: Ethiopia is a country with a large rural population, and one of the challenges in the eServices market is bridging the digital divide between urban and rural areas. While internet connectivity has been improving in urban areas, there is still a significant digital divide in rural areas. This poses a challenge for eService providers to reach customers in remote areas and provide them with access to digital services.
Underlying macroeconomic factors: The growth of the eServices market in Ethiopia is supported by several macroeconomic factors. The government has been investing in improving the country's digital infrastructure, including expanding internet connectivity and promoting the use of digital technologies. Additionally, the increasing urbanization and rising disposable income levels in Ethiopia contribute to the growing demand for eServices. In conclusion, the eServices market in Ethiopia is experiencing significant growth driven by customer preferences for convenience and accessibility, as well as the government's efforts to promote the digital economy. The rise of e-commerce, digital payment solutions, and the digitization of public services are key trends in the market. However, challenges such as the digital divide between urban and rural areas need to be addressed to ensure inclusive growth in the eServices market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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