eServices

The eServices market in BRICS countries is set to achieve a revenue of US$84.16bn in 2024.
This market is anticipated to grow at an annual rate of 13.95% (CAGR 2024-2029), resulting in a projected market volume of US$161.70bn by 2029.
Specifically, the 0.0 market is expected to experience a revenue growth of 0.0 in 2025.0.
The 0.0 market in BRICS countries is projected to reach a market volume of 0.0 in 2024.
When compared globally, China is predicted to generate the highest revenue in this market, amounting to US$495.50bn in 2024.
In the 0.0 market, the average revenue per user (ARPU) is projected to be 0.0 in 2024.
Additionally, the number of users in the 0.0 market is expected to reach 0.0 by 2029.
Lastly, the user penetration in the 0.0 market is forecasted to be at 0.0 in 2024.
In Brazil, the eServices market is booming with the rise of online payment platforms and digital banking solutions.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in BRICS is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences in the eServices market in BRICS are shifting towards convenience and efficiency. With the increasing penetration of smartphones and internet connectivity, customers are looking for services that can be accessed and utilized easily from their mobile devices. This has led to a rise in demand for mobile payment services, online shopping platforms, and on-demand services such as ride-hailing and food delivery. Trends in the market show that eServices are becoming more integrated into everyday life in BRICS countries. Online shopping platforms have gained popularity due to their wide range of products, competitive prices, and convenient delivery options. Mobile payment services have also seen a surge in usage, with customers preferring to make transactions using their smartphones rather than traditional payment methods. Additionally, on-demand services such as ride-hailing and food delivery have become an integral part of urban life, providing convenience and efficiency to customers. Local special circumstances in BRICS countries also contribute to the growth of the eServices market. For example, in China, the government has been actively promoting the development of e-commerce and digital payment systems as part of its economic growth strategy. This has led to the rapid expansion of online shopping platforms and mobile payment services in the country. In India, the government's push for digitalization and financial inclusion has resulted in the widespread adoption of mobile payment services. Brazil has also seen a significant increase in e-commerce and digital payment usage, driven by a growing middle class and increasing internet penetration. Underlying macroeconomic factors play a crucial role in the development of the eServices market in BRICS. The rapid urbanization and increasing disposable income in these countries have created a large consumer base for eServices. Additionally, the growing middle class and rising internet penetration have further fueled the demand for convenient and efficient online services. Furthermore, the COVID-19 pandemic has accelerated the shift towards digital services, as people are increasingly relying on eServices for their daily needs. In conclusion, the eServices market in BRICS is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards convenience and efficiency, the integration of eServices into everyday life, government support, and favorable macroeconomic conditions all contribute to the growth of the eServices market in BRICS.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.