eServices

The eServices market in Brazil is predicted to achieve a revenue of BRL US$19.90bn by the year 2024.
This projection indicates that the market is expected to grow at an annual growth rate of 9.56% (CAGR 2024-2029), resulting in a market volume of BRL US$31.42bn by 2029.
In 2025.0, the 0.0 market is anticipated to experience a revenue growth of 0.0.
As for the 0.0 market, it is projected to reach a market volume of BRL 0.0 in 2024.
When compared globally, China is expected to generate the highest revenue, amounting to US$495.50bn in 2024.
The average revenue per user (ARPU) in the 0.0 market is estimated to be 0.0 in 2024.
Additionally, the 0.0 market is expected to have a user base of 0.0 by 2029.
In terms of user penetration, the 0.0 market is projected to reach a rate of 0.0 in 2024.
Brazil's eServices market is experiencing a significant growth in demand for online payment platforms and digital banking solutions.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Brazil has been experiencing significant growth in recent years, driven by the increasing adoption of digital technologies and the growing demand for online services.

Customer preferences: Brazilian consumers are increasingly turning to eServices for their convenience and accessibility. With the rise of smartphones and internet penetration, customers are now able to access a wide range of services at their fingertips. This has led to a shift in customer preferences towards online platforms for various services such as e-commerce, online banking, food delivery, and ride-hailing.

Trends in the market: One of the key trends in the eServices market in Brazil is the rapid growth of e-commerce. With the convenience of online shopping and the availability of a wide range of products, more and more consumers are opting to make their purchases online. This trend is further fueled by the increasing number of online marketplaces and the expansion of logistics networks, which have made it easier for businesses to sell their products online and deliver them to customers across the country. Another trend in the market is the rise of digital banking and financial services. Brazil has seen a significant increase in the number of people using digital banking platforms and mobile payment solutions. This trend is driven by the convenience and ease of use of these services, as well as the increasing trust in online security measures. As a result, traditional brick-and-mortar banks are facing increasing competition from digital-only banks and fintech companies.

Local special circumstances: Brazil has a large population and a growing middle class, which provides a significant consumer base for eServices. Additionally, the country has a relatively young population, with a high percentage of internet users and smartphone owners. This makes Brazil an attractive market for eService providers, as there is a large potential customer base that is already digitally savvy.

Underlying macroeconomic factors: The growth of the eServices market in Brazil is also influenced by underlying macroeconomic factors. The country has been experiencing economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the adoption of eServices, as consumers have more purchasing power and are more willing to spend on online services. Furthermore, the COVID-19 pandemic has accelerated the adoption of eServices in Brazil. With lockdown measures and social distancing restrictions in place, consumers have turned to online platforms for their shopping, banking, and other service needs. This has further boosted the growth of the eServices market in the country. In conclusion, the eServices market in Brazil is experiencing significant growth due to customer preferences for convenience and accessibility, as well as the increasing adoption of digital technologies. The rise of e-commerce and digital banking are key trends in the market, driven by the convenience and ease of use of these services. Brazil's large population, growing middle class, and favorable macroeconomic factors contribute to the growth of the eServices market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.