The eServices market in Algeria has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Algeria have been shifting towards digitalization and online services. With the increasing availability of affordable smartphones and internet connectivity, Algerian consumers are increasingly turning to eServices for convenience and efficiency. This includes online shopping, digital payments, e-government services, and online entertainment. The younger generation, in particular, is embracing eServices as they are more tech-savvy and comfortable with digital platforms. Trends in the eServices market in Algeria reflect global patterns but with some local variations. E-commerce is one of the fastest-growing segments, with more Algerians shopping online for a wide range of products. This trend is driven by factors such as the convenience of home delivery, a wider selection of products, and competitive pricing. The COVID-19 pandemic has further accelerated the growth of e-commerce in Algeria, as people turned to online shopping to avoid crowded places and reduce the risk of infection. Another trend in the Algerian eServices market is the growth of digital payments. Algerians are increasingly using mobile payment apps and online banking services for transactions, as they offer convenience and security. This trend is supported by the government's efforts to promote a cashless economy and reduce reliance on physical currency. Local special circumstances in Algeria also contribute to the development of the eServices market. The country has a relatively young population with a high smartphone penetration rate, providing a large potential market for eServices. Additionally, Algeria has a growing middle class with increasing disposable income, which fuels consumer spending on eServices. Underlying macroeconomic factors also play a role in the growth of the eServices market in Algeria. The government has been investing in improving internet infrastructure and expanding access to high-speed internet across the country. This has helped to bridge the digital divide and enable more Algerians to access eServices. Furthermore, the government has implemented policies to promote digital entrepreneurship and innovation, which has stimulated the growth of eServices startups and created job opportunities in the sector. In conclusion, the eServices market in Algeria is experiencing significant growth due to customer preferences for digitalization, market trends such as e-commerce and digital payments, local special circumstances including a young population and growing middle class, and underlying macroeconomic factors such as government investments in internet infrastructure and digital entrepreneurship. The future of the eServices market in Algeria looks promising, with further growth expected as more Algerians embrace digital platforms for their daily needs.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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