Dating Services

Sri Lanka

Highlights

Revenue in the Dating Services market is projected to reach US$9.43m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.81%, resulting in a projected market volume of US$10.83m by 2029.
The Online Dating market has a projected market volume of US$4.87m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$6.62 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.9m users by 2029.
User penetration in the Dating Services market will be at 6.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Sri Lanka has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the dating services market have shifted towards more convenient and efficient ways of finding potential partners. With the rise of digital technology and the increasing penetration of smartphones, more people are turning to online dating platforms to meet new people. These platforms offer a wide range of features and tools that make it easier for users to find compatible matches and communicate with them. Additionally, online dating allows individuals to connect with people from different backgrounds and locations, expanding their dating pool and increasing their chances of finding a suitable partner. One of the key trends in the dating services market in Sri Lanka is the growing popularity of niche dating platforms. These platforms cater to specific interests or demographics, such as religious dating, senior dating, or LGBTQ+ dating. By targeting specific segments of the population, niche dating platforms are able to provide a more tailored and personalized experience for users, increasing their chances of finding a compatible match. This trend reflects the increasing diversity of customer preferences and the desire for more specialized dating services. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) technologies into dating platforms. These technologies enable platforms to analyze user data and behavior patterns to provide more accurate and personalized matchmaking recommendations. By leveraging AI and ML, dating platforms can improve the quality of matches and enhance the overall user experience. This trend is expected to continue as technology continues to advance and users seek more personalized and efficient dating experiences. In addition to changing customer preferences and technological advancements, there are also some local special circumstances that are shaping the dating services market in Sri Lanka. The cultural and social norms in the country play a significant role in shaping dating behaviors and preferences. Traditional values and societal expectations may influence the way individuals approach dating and relationships. This can impact the demand for certain types of dating services and the willingness of individuals to use online dating platforms. Furthermore, the relatively low internet penetration rate in Sri Lanka compared to other countries may pose challenges for the growth of online dating platforms. While internet usage is increasing in the country, there are still significant portions of the population that do not have access to the internet or are not familiar with online dating platforms. This may limit the reach and adoption of online dating services in certain segments of the population. Underlying macroeconomic factors, such as income levels and employment rates, also play a role in shaping the dating services market in Sri Lanka. Economic stability and disposable income are important factors that influence individuals' willingness to spend on dating services. As the economy continues to grow and income levels rise, more people may be able to afford dating services, driving the growth of the market. Overall, the dating services market in Sri Lanka is experiencing growth due to changing customer preferences, technological advancements, and underlying macroeconomic factors. As online dating platforms continue to evolve and cater to the diverse needs of users, the market is expected to further expand in the coming years. However, cultural norms, internet penetration, and economic factors will continue to shape the market dynamics and determine the success of dating services in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.