Online Dating - Taiwan

Taiwan

Highlights

Revenue in the Online Dating market is projected to reach US$24.48m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.61%, resulting in a projected market volume of US$26.51m by 2029.
In the Online Dating market, the number of users is expected to amount to 3.0m users by 2029.
User penetration will be 11.3% in 2024 and is expected to hit 12.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$9.07.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Taiwan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Matchmaking market in Taiwan have shifted towards more personalized and efficient matchmaking services. With the increasing busy lifestyles and limited time for socializing, individuals are turning to matchmaking services to help them find compatible partners. They are seeking services that offer tailored matchmaking experiences, taking into account their specific preferences and requirements. Additionally, customers are looking for services that provide efficient and convenient platforms for connecting with potential partners, such as online matchmaking platforms and mobile apps. Trends in the Matchmaking market in Taiwan include the rise of online matchmaking platforms and the incorporation of technology into the matchmaking process. Online platforms have gained popularity due to their convenience and accessibility, allowing individuals to connect with potential partners from the comfort of their own homes. These platforms also offer a wider pool of potential matches, increasing the chances of finding a compatible partner. Furthermore, technology has been integrated into the matchmaking process through the use of algorithms and data analysis, which help to match individuals based on compatibility factors and increase the success rate of finding long-term partners. Local special circumstances in Taiwan have also contributed to the development of the Matchmaking market. Taiwan has a highly educated population, with a strong emphasis on academic and career success. As a result, individuals in Taiwan may prioritize finding a partner who is also highly educated and successful in their career. This has led to the demand for matchmaking services that cater to this specific preference, offering opportunities to meet like-minded individuals who share similar educational and career backgrounds. Underlying macroeconomic factors in Taiwan, such as the increasing urbanization and changing gender roles, have also influenced the Matchmaking market. Urbanization has led to a higher concentration of individuals in cities, making it more challenging to meet potential partners through traditional social networks. This has created a demand for matchmaking services that can bridge the gap and connect individuals from different social circles. Additionally, changing gender roles have resulted in more women pursuing higher education and careers, leading to a shift in traditional gender dynamics in relationships. This has created a need for matchmaking services that can navigate these changing dynamics and help individuals find partners who are compatible with their evolving expectations and lifestyles. In conclusion, the Matchmaking market in Taiwan is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is evolving to meet the demand for personalized and efficient matchmaking services, incorporating technology and catering to specific preferences. As Taiwan continues to urbanize and gender roles continue to change, the Matchmaking market is expected to further develop and adapt to meet the evolving needs of individuals seeking compatible partners.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.