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Online Dating - Puerto Rico

Puerto Rico
  • Revenue in the Online Dating market is projected to reach US$2.65m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.19%, resulting in a projected market volume of US$2.95m by 2029.
  • In the Online Dating market, the number of users is expected to amount to 264.6k users by 2029.
  • User penetration will be 7.0% in 2024 and is expected to hit 8.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$11.55.
  • In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
  • With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Definition:

The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

In-Scope

  • Apps and portals to flirt, chat or fall in love
  • Apps and portals that create matches based on users location such as Tinder
  • Apps and portals that create matches based on simple demographic criteria such as Badoo

Out-Of-Scope

  • Niche dating, such as portals or apps for vegetarians
  • Casual Dating for the search for non-committal sex
  • Offline dating agencies
  • Speed dating or similar events for singles
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Dating Services: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Matchmaking market in Puerto Rico is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Matchmaking market in Puerto Rico have shifted towards online platforms and mobile applications. This is driven by the convenience and accessibility that these platforms offer. Customers are increasingly relying on technology to find potential partners, as it allows them to easily browse through a large pool of candidates and connect with people who share their interests and values. Additionally, online platforms often provide advanced matching algorithms and personalized recommendations, which further enhance the customer experience. Trends in the Matchmaking market in Puerto Rico include the rise of niche dating platforms and the growing acceptance of online dating. Niche dating platforms cater to specific demographics or interests, such as religious affiliations, ethnic backgrounds, or hobbies. These platforms provide a more targeted approach to matchmaking and attract customers who are looking for a more specialized dating experience. Furthermore, the stigma surrounding online dating has significantly decreased in recent years, leading to a greater acceptance and adoption of online matchmaking services. Local special circumstances in Puerto Rico have also contributed to the development of the Matchmaking market. The island's relatively small population and geographical constraints make it challenging for individuals to meet potential partners through traditional means. As a result, many people turn to matchmaking services to expand their dating pool and increase their chances of finding a compatible partner. Additionally, the cultural emphasis on family and relationships in Puerto Rico further drives the demand for matchmaking services, as individuals seek long-term and meaningful connections. Underlying macroeconomic factors, such as increasing internet penetration and smartphone usage, have also played a role in the growth of the Matchmaking market in Puerto Rico. The widespread availability of internet access and the affordability of smartphones have made online matchmaking platforms more accessible to a larger segment of the population. This has led to an increase in the number of users and a broader customer base for matchmaking services in Puerto Rico. In conclusion, the Matchmaking market in Puerto Rico is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of niche dating platforms, the growing acceptance of online dating, the island's unique circumstances, and the increasing internet penetration and smartphone usage are all contributing to the growth and expansion of the Matchmaking market in Puerto Rico.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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