Online Dating - Gambia

Gambia

Highlights

Revenue in the Online Dating market is projected to reach US$137.80k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.12%, resulting in a projected market volume of US$194.40k by 2029.
In the Online Dating market, the number of users is expected to amount to 115.5k users by 2029.
User penetration will be 2.8% in 2024 and is expected to hit 3.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$1.74.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.7%, the user penetration in the Online Dating market is highest United States.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Matchmaking market in Gambia is experiencing steady growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Gambia are increasingly turning to matchmaking services to find compatible partners. This shift in preference can be attributed to the convenience and efficiency offered by these services. Matchmaking platforms provide users with a curated selection of potential partners based on their preferences and compatibility factors. This saves customers time and effort in the search for a suitable partner. Additionally, matchmaking services often provide additional features such as personality assessments and compatibility tests, which further enhance the overall customer experience.

Trends in the market: One of the key trends in the matchmaking market in Gambia is the growing popularity of online platforms. With the increasing penetration of internet and smartphone usage, more people are accessing matchmaking services through online platforms. These platforms offer a wide range of features, including profile creation, messaging, and video calls, allowing users to connect with potential partners from the comfort of their own homes. This trend is expected to continue as internet connectivity improves and more people become familiar with online matchmaking services. Another trend in the market is the rise of niche matchmaking platforms. These platforms cater to specific segments of the population, such as religious or ethnic communities, professionals, or individuals with specific interests or hobbies. By targeting specific niches, these platforms are able to provide a more personalized and tailored matchmaking experience for their users. This trend is driven by the increasing demand for specialized services and the desire for a more focused approach to finding a partner.

Local special circumstances: Gambia has a unique cultural and social context that influences the matchmaking market. Traditional matchmaking methods, such as arranged marriages, still exist in certain communities. However, there is a growing acceptance of modern matchmaking services as an alternative to traditional methods. This shift is driven by factors such as urbanization, globalization, and changing social norms. As more young adults move to urban areas and interact with people from diverse backgrounds, the traditional networks for finding a partner become less effective. This has created a demand for modern matchmaking services that can bridge the gap between tradition and modernity.

Underlying macroeconomic factors: The growth of the matchmaking market in Gambia is also influenced by underlying macroeconomic factors. Gambia has experienced positive economic growth in recent years, which has led to an increase in disposable income and a higher standard of living for many individuals. As a result, more people are willing to invest in matchmaking services to find a compatible partner. Additionally, the growing middle class in Gambia is more open to exploring non-traditional methods of finding a partner, further driving the demand for matchmaking services. In conclusion, the matchmaking market in Gambia is developing due to changing customer preferences, emerging trends, and local special circumstances. Customers are increasingly turning to matchmaking services for their convenience and efficiency. Online platforms and niche matchmaking services are gaining popularity, providing users with more options and personalized experiences. Gambia's unique cultural context and positive macroeconomic factors also contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.