The Matchmaking market in Benin is experiencing a steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Matchmaking market in Benin have shifted towards online platforms and mobile applications. With the increasing penetration of smartphones and internet connectivity, more and more people are turning to these digital platforms to find their potential partners. This trend is in line with the global market, where online matchmaking services have gained significant popularity. Customers in Benin are now seeking convenience and efficiency in their search for a partner, and online platforms provide them with a wide range of options and the ability to connect with potential matches from the comfort of their homes. Trends in the Matchmaking market in Benin also reflect the growing importance of cultural compatibility and shared values. As the society becomes more globalized, individuals are seeking partners who share similar beliefs, interests, and backgrounds. Matchmaking services in Benin are now focusing on providing personalized and tailored matches based on these criteria. This trend is not unique to Benin, but is observed in many other countries as well, as people value compatibility and shared values in their relationships. Local special circumstances also play a role in the development of the Matchmaking market in Benin. The country has a relatively young population, with a significant portion of the population being unmarried. This creates a large pool of potential customers for matchmaking services. Additionally, traditional matchmaking methods, such as arranged marriages, are still prevalent in some parts of the country. However, with the changing social dynamics and increasing influence of Western culture, more and more individuals are opting for modern matchmaking services to find their partners. Underlying macroeconomic factors also contribute to the growth of the Matchmaking market in Benin. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income. This allows individuals to spend more on matchmaking services and increases the demand for these services. Additionally, the rising urbanization and changing social norms have led to a shift in the perception of marriage and relationships, further driving the growth of the market. In conclusion, the Matchmaking market in Benin is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the emphasis on cultural compatibility, the young population, and the economic growth of the country all contribute to the growth of the market. As these trends continue, the Matchmaking market in Benin is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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