Matchmaking - Togo

Togo

Highlights

Revenue in the Matchmaking market is projected to reach US$427.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.36%, resulting in a projected market volume of US$732.00k by 2029.
In the Matchmaking market, the number of users is expected to amount to 23.5k users by 2029.
User penetration will be 0.2% in 2024 and is expected to hit 0.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$19.15.
In global comparison, most revenue will be generated China (US$1.21bn in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Casual dating is a growing trend in Togo, with an increasing number of people looking for romantic connections without the commitment of a serious relationship.

Customer preferences: In Togo, customer preferences for casual dating have been influenced by global trends. People are increasingly seeking casual relationships due to the changing dynamics of modern life. The fast-paced nature of work and social commitments has made it challenging for individuals to invest time and energy into traditional relationships. Casual dating provides a convenient and flexible alternative, allowing individuals to meet new people and explore romantic connections without the pressure of long-term commitment.

Trends in the market: One trend in the casual dating market in Togo is the rise of online platforms and dating apps. These platforms have made it easier for individuals to connect with potential partners, expanding the pool of potential matches. The convenience of these platforms, combined with the anonymity they offer, has attracted a significant number of users in Togo. The ease of swiping through profiles and initiating conversations has made casual dating more accessible and appealing to a wide range of individuals. Another trend in the market is the growing acceptance of casual dating among younger generations. Traditional societal norms around relationships and marriage are evolving, and younger individuals in Togo are embracing the idea of casual dating as a way to explore their own desires and preferences. This shift in mindset has contributed to the increasing popularity of casual dating and the growth of the market.

Local special circumstances: Togo's cultural diversity and urbanization have played a role in shaping the casual dating market. In urban areas, where the population is more cosmopolitan and exposed to global trends, casual dating is more prevalent. The younger population, in particular, is more open to the concept of casual dating and actively participates in it. However, in rural areas, where traditional values and customs hold strong, casual dating may still be viewed with skepticism or disapproval.

Underlying macroeconomic factors: The economic development of Togo has also had an impact on the casual dating market. As the country experiences economic growth, there is an increase in disposable income and a higher standard of living for many individuals. This has created a consumer base that is more willing to spend on leisure activities, including casual dating. Additionally, the growth of the internet and smartphone penetration has made online dating platforms more accessible to a larger portion of the population. In conclusion, the casual dating market in Togo is developing due to changing customer preferences influenced by global trends, such as the desire for convenience and flexibility in relationships. The rise of online platforms and the growing acceptance of casual dating among younger generations are key trends in the market. Togo's cultural diversity and urbanization play a role in shaping the market, with casual dating being more prevalent in urban areas. The underlying macroeconomic factors, such as economic growth and increased disposable income, have also contributed to the development of the casual dating market in Togo.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.