Matchmaking - Serbia

Serbia

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Revenue in the Matchmaking market is projected to reach US$2.05m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 1.15%, resulting in a projected market volume of US$2.15m by 2029.
In the Matchmaking market, the number of users is expected to amount to 81.1k users by 2029.
User penetration will be 1.1% in 2025 and is expected to hit 1.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$27.34.
In global comparison, most revenue will be generated China (US$1.23bn in 2025).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest South Korea.

Revenue

Revenue Change

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Mar 2024

SOURCE: Statista Market Insights

Average Revenue per User

MOST_RECENT_UPDATE: Mar 2024

SOURCE: Statista Market Insights

Analyst Opinion

Casual dating has been gaining popularity in Serbia in recent years, with an increasing number of people opting for this type of relationship.

Customer preferences: Serbian consumers are becoming more open-minded and progressive when it comes to dating and relationships. They are looking for casual dating experiences that offer freedom, flexibility, and a sense of adventure. This shift in customer preferences can be attributed to the influence of Western culture and the rise of online dating platforms.

Trends in the market: One of the key trends in the casual dating market in Serbia is the growing popularity of online dating platforms. These platforms provide a convenient and efficient way for individuals to connect with potential partners. The ease of use and wide range of options available on these platforms have contributed to their success. Additionally, the COVID-19 pandemic has further accelerated the adoption of online dating as people turned to virtual interactions during lockdowns and social distancing measures. Another trend in the market is the increasing acceptance of casual relationships among Serbian society. Traditionally, Serbia has had a more conservative approach to dating and relationships. However, the younger generation is challenging these norms and embracing casual dating as a way to explore their options and meet new people. This trend is also influenced by the global shift towards a more liberal and open-minded approach to relationships.

Local special circumstances: Serbia's history and cultural background play a significant role in shaping the casual dating market. The country's transition from a socialist regime to a market economy has brought about significant changes in social norms and values. The younger generation, in particular, is more influenced by Western culture and is more open to alternative relationship models. Furthermore, the high internet penetration rate in Serbia has made it easier for people to access online dating platforms. This has created a conducive environment for the growth of the casual dating market, as individuals have a wider pool of potential partners to choose from.

Underlying macroeconomic factors: The improving economic conditions in Serbia have also contributed to the growth of the casual dating market. As disposable incomes increase, individuals have more financial resources to spend on leisure activities, including dating. This has led to an increase in demand for casual dating experiences and services. In conclusion, the casual dating market in Serbia is experiencing growth due to changing customer preferences, the rise of online dating platforms, increasing acceptance of casual relationships, local cultural shifts, and improving economic conditions. These factors have created a favorable environment for the development of the casual dating market in Serbia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Matchmaking - Serbia

Revenue

Analyst Opinion

Users

Global Comparison

Methodology

Ecommerce

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Key Market Indicators

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