Market Insights eCommerce Dating Services

Matchmaking - Nordics

Nordics

Revenue in the Matchmaking market is projected to reach US$50.84m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 1.77%, resulting in a projected market volume of US$54.54m by 2029.
In the Matchmaking market, the number of users is expected to amount to 0.00 by 2029.
User penetration will be 0.00 in 2025 and is expected to hit 0.00 by 2029.
The average revenue per user (ARPU) is expected to amount to 0.00.
In global comparison, most revenue will be generated in China (US$1,231.00m in 2025).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Market

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Region comparison

Currency

Analyst Opinion

The Casual Dating market in Nordics is experiencing significant growth and development.

Customer preferences: In the Nordics, there is a growing demand for casual dating platforms and services. Customers in this region are increasingly seeking casual relationships and encounters, preferring the flexibility and freedom that comes with casual dating. This preference for casual dating is driven by factors such as changing societal norms, a focus on personal independence, and a desire to explore different experiences and connections.

Trends in the market: One of the key trends in the Casual Dating market in Nordics is the rise of online platforms and apps that cater specifically to casual dating. These platforms provide users with a convenient and discreet way to connect with potential partners, offering features such as location-based matching and messaging. The popularity of these platforms has been fueled by the increasing use of smartphones and the widespread adoption of internet connectivity in the region. Another trend in the market is the growing acceptance and normalization of casual dating among the younger generation. Young adults in the Nordics are more open-minded and progressive when it comes to relationships, and casual dating is seen as a natural and acceptable way to meet new people and explore romantic or sexual connections. This cultural shift has contributed to the growth of the Casual Dating market in the region.

Local special circumstances: The Nordics have a unique cultural and social context that influences the development of the Casual Dating market. The region is known for its progressive attitudes towards sexuality and relationships, with a strong emphasis on gender equality and individual freedom. This open-mindedness and acceptance of diverse relationship styles create a fertile ground for the growth of casual dating. Furthermore, the high level of internet penetration and tech-savviness in the Nordics has also contributed to the success of casual dating platforms. The region has a high smartphone penetration rate, and people are comfortable using technology to connect with others. This has created a favorable environment for the growth of online casual dating platforms and apps.

Underlying macroeconomic factors: The strong economy and high disposable income in the Nordics have also played a role in the development of the Casual Dating market. With a high standard of living and a focus on personal well-being, individuals in the region are more willing to spend money on experiences and leisure activities, including casual dating. The economic stability and prosperity of the Nordics have created a conducive environment for the growth of the Casual Dating market. In conclusion, the Casual Dating market in the Nordics is experiencing significant growth and development, driven by changing customer preferences, the rise of online platforms, and the unique cultural and social context of the region. The open-mindedness and acceptance of diverse relationship styles, coupled with the high level of internet penetration and strong economy, have created a favorable environment for the growth of casual dating in the Nordics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.