Market Insights eCommerce Dating Services

Matchmaking - Malaysia

Malaysia

Revenue in the Matchmaking market is projected to reach US$11.75m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.00%, resulting in a projected market volume of US$12.97m by 2029.
In the Matchmaking market, the number of users is expected to amount to 310.4k users by 2029.
User penetration will be 0.8% in 2024 and is expected to hit 0.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$40.92.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

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Analyst Opinion

The Casual Dating market in Malaysia has been experiencing significant growth in recent years.

Customer preferences: Customers in Malaysia have shown a growing interest in casual dating due to various reasons. Firstly, the increasing urbanization and fast-paced lifestyle in the country have led to a rise in the number of young professionals who are focused on their careers and have limited time for traditional dating. As a result, they are turning to casual dating platforms to meet new people and explore potential relationships at their own convenience. Another factor driving customer preferences in the casual dating market is the influence of Western culture and globalization. With the widespread use of social media and dating apps, Malaysian consumers are becoming more open to the idea of casual dating and are seeking new ways to connect with others. This shift in mindset has contributed to the growing acceptance and popularity of casual dating platforms in the country.

Trends in the market: One of the key trends in the casual dating market in Malaysia is the increasing use of mobile dating apps. These apps provide a convenient and discreet way for individuals to connect with potential partners, allowing them to browse through profiles and initiate conversations from the comfort of their own homes or while on the go. The ease of use and accessibility of these apps have made them a preferred choice among Malaysians looking for casual dating opportunities. Another trend in the market is the emergence of niche dating platforms catering to specific interests or demographics. For example, there are now casual dating platforms specifically designed for LGBTQ+ individuals, religious communities, and even specific hobbies or interests. These niche platforms allow users to find like-minded individuals and increase the chances of finding compatible matches.

Local special circumstances: Malaysia is a multicultural country with diverse religious and cultural backgrounds. This diversity has influenced the casual dating market, as different communities may have varying attitudes and preferences towards dating. For instance, some conservative communities may have reservations about casual dating, while others may be more open to it. As a result, casual dating platforms in Malaysia need to navigate these cultural sensitivities and cater to the needs and preferences of different communities.

Underlying macroeconomic factors: The strong economic growth and increasing disposable income in Malaysia have contributed to the growth of the casual dating market. As individuals have more financial resources, they are more likely to spend on leisure activities, including casual dating. Additionally, the high internet penetration rate in the country and the availability of affordable smartphones have made online dating more accessible to a larger population. In conclusion, the Casual Dating market in Malaysia is experiencing growth due to changing customer preferences, including the desire for convenience and the influence of Western culture. The use of mobile dating apps and the emergence of niche platforms are key trends in the market. However, the market also faces challenges in navigating cultural sensitivities and catering to diverse communities. The underlying macroeconomic factors of strong economic growth and increasing disposable income also contribute to the growth of the casual dating market in Malaysia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.